Digital Ad Copywriter - $85K-$95K - Alexandria, VA

Our client, a professional association with an office in Alexandria, VA, is looking for a Copywriter to create tailored content for their paid media and digital marketing initiatives that drive revenue.

Responsibilities

• Create concise, conversion-focused copy for paid ads, email campaigns, SMS messaging, landing pages, and other digital marketing assets.
• Collaborate across departments to ensure alignment with business goals.
• Utilize your understanding of audience behavior and different advertising channels to prepare copy for conversion-focused marketing campaigns.
• Track, test, and optimize copy by using campaign performance data and A/B testing.

Qualifications

• 5+ years of performance/conversion-focused copywriting experience required.
• A bachelor's degree is preferred.
• Experience developing copy for display ads, email, SMS, and digital campaigns.
• Comfortable utilizing AI tools to streamline and accelerate workflows.
• Ability to work in a fast-paced and dynamic environment with a passion for collaboration.

About the Role

• On-site 3x/week in the Alexandria, VA office.

Pay

Salary range of $85K–$95K (DOE) with annual bonus potential.

Benefits

Comprehensive and generous benefits package including medical, dental, vision, and federal and state leave programs as required by applicable agency regulations for eligible employees.