Digital Acquisition Marketing Specialist

About the role

We’re looking for a Digital Acquisition Marketing Specialist to join our team. This position is hybrid and located in Woodland Hills, CA.

Responsibilities

• Set-up, manage, analyze, and optimize paid media campaigns and budgets on multiple ad platforms including Meta, Google Ads, Display and native networks, Tiktok and others.
• Regularly ideate, implement, and measure results of A/B testing for ad creatives and landing pages in order to optimize for brand KPIs.
• Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.
• Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
• Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.
• Regularly analyze and provide improvements for the customer experience throughout the sales funnel, from day one acquisition to 90 day customer retention.
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.

Qualifications

• High School or GED Equivalent
• 1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing
• Experience optimizing sales funnels via A/B testing
• Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals
• Bachelor’s Degree (preferred)
• 3 years of Digital Acquisition/ Performance Marketing (preferred)

Golden Perks & Benefits

• Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.
• Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
• Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company.
• Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
• Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.
• Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
• Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.
• Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!

Pay

The base salary range is $68,400 - $91,300, plus annual & monthly KPI bonus potential.

Schedule

This role is hybrid.

Benefits

Learn more about our Perks & Benefits here.

Equal Opportunity Employer

We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies

We handle all hiring through our internal Talent Acquisition team. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements.

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