Digital Acquisition Manager

What You'll Be Doing

• Own, manage, and continuously evolve the digital acquisition strategy for LD Cigarettes and other JTI LIGGETT tobacco/nicotine brands
• Build and optimize scalable acquisition infrastructure to meet and exceed database growth targets
• Select, onboard, and manage acquisition partners and vendors, including negotiating CPLs, volumes, and ensuring strong performance through regular reviews and contract management
• Lead day-to-day operations of lead generation and co-registration activities, ensuring efficiency, compliance, and quality
• Partner cross-functionally with Sales, Procurement, Legal, IT, Portfolio & Pricing, and Strategic Insights, as well as global stakeholders, to drive execution
• Manage multiple external partners within the acquisition ecosystem, ensuring alignment with business goals
• Establish and own KPI tracking and reporting frameworks, monitoring key metrics such as CPL, CAC, CLV, data quality, and conversion performance to drive continuous optimization

What We Offer

• Annual performance-based bonus to reward outstanding achievements
• Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment
• Comprehensive medical, dental, and vision insurance plans for employees and their families
• Life insurance coverage to provide peace of mind
• 401(K) plan with company matching contributions to support retirement planning
• Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance
• Short-term and long-term disability coverage
• Education and tuition assistance programs to foster continuous learning and career growth
• Flexible dress code fostering a comfortable and professional workplace culture
• Regular office events, snacks and drinks, and volunteering opportunities enhancing employee engagement and community contribution
• Employee Assistance Programme offering confidential counselling and support for employees and their family members