Digital Acquisition Specialist

About the role

At Southland Credit Union, we believe helping people achieve financial well-being starts with making it easy to connect with us—whether someone is opening an account, exploring a financial product, or taking the next step toward their goals. Our Marketing team helps create digital experiences that are intuitive, engaging, and built around our members' needs. As our Digital Acquisition Specialist, you'll play a key role in growing Southland's digital presence by creating and optimizing the online experiences that turn visitors into members.

Major Duties And Responsibilities

• Build, manage, and optimize website pages and landing pages that support member acquisition, engagement, and conversion goals.
• Develop and execute email marketing campaigns and automated member journeys that deliver relevant, personalized experiences.
• Create and enhance marketing automation workflows that nurture leads, improve engagement, and support long-term member relationships.
• Monitor website, email, and campaign performance using analytics and tracking tools to identify trends and recommend improvements.
• Partner with Marketing, Digital Banking, and data teams to launch integrated campaigns that align with business objectives and member needs.
• Ensure websites, forms, landing pages, emails, and automation workflows are tested, accurate, accessible, and optimized before deployment.
• Maintain the health and performance of marketing technology platforms, troubleshooting issues that impact the digital member experience.
• Leverage audience segmentation, behavioral insights, and campaign data to improve targeting, personalization, and conversion rates.
• Stay current on emerging digital marketing trends, marketing automation tools, UX best practices, and platform enhancements.
• Identify opportunities to improve digital performance through testing, optimization, and continuous innovation.

Knowledge And Skills

• Experience three to five years of hands-on experience in digital marketing, marketing automation, or digital campaign management.
• Experience building and managing website content, landing pages, and forms using a content management system (Kentico preferred).
• Experience developing and optimizing email campaigns and automated workflows using ActiveCampaign or a similar marketing automation platform.
• Experience using Google Analytics, Google Tag Manager, and campaign tracking tools to measure and improve digital performance.
• Experience in financial services, banking, credit unions, or another regulated industry is preferred.
• Education bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred.
• Strong understanding of digital marketing strategy, lead generation, conversion optimization, and user experience (UX) principles.
• Proficiency with enterprise CMS platforms and marketing automation tools.
• Working knowledge of Google Analytics, Google Tag Manager, campaign tracking, UTM structures, and conversion measurement.
• Understanding of email marketing best practices, including segmentation, A/B testing, deliverability, accessibility, and CAN-SPAM compliance.
• Familiarity with HTML and CSS for website and email content updates.
• Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations.
• Excellent attention to detail and commitment to delivering high-quality digital experiences.
• Strong organizational and project management skills with the ability to manage multiple priorities independently.
• Experience using AI-powered tools to improve marketing workflows while maintaining quality, brand standards, and compliance.
• Excellent communication and collaboration skills with the ability to work effectively across teams.

Preferred Qualifications

• Google Analytics or Google Tag Manager certification.
• Experience with Kentico CMS and ActiveCampaign.

Why You'll Love This Opportunity

Digital experiences play an increasingly important role in how people choose and interact with their financial institution. In this role, you'll have the opportunity to shape those experiences by creating campaigns, websites, and automated journeys that help people discover Southland and confidently take the next step toward achieving their financial goals. You'll join a collaborative Marketing team that values curiosity, creativity, accountability, and continuous improvement. Your ideas will help influence how we connect with members, optimize digital performance, and evolve our marketing strategies through data-driven decision-making.

Equal Opportunity & Pay Transparency

Southland Credit Union is an Equal Opportunity Employer. In accordance with California law, the pay range for this position is included in the job posting. Actual compensation will be based on qualifications, experience, skills, and business needs. Salary Minimum USD $71,000.00/Yr. Salary Maximum USD $89,000.00/Yr.