Digital Acquisition Specialist

About the role

About Our Client:The organization operates within the digital marketing and data services industry, addressing challenges related to effective paid media campaign management for a variety of clients and internal data brands. It specializes in leveraging platforms like Google Ads, Meta, LinkedIn, and programmatic media to deliver measurable marketing results and qualified lead generation. The program integrates expertise across performance media operations and data marketing to optimize campaign outcomes and support business growth.

About the Opportunity:The DIGITAL ACQUISITION SPECIALIST role focuses on executing, optimizing, and analyzing paid media campaigns for both external clients and the organization's internal data brands. This position is responsible for independently managing campaigns, improving key performance indicators, and collaborating with cross-functional teams to enhance campaign effectiveness. The role contributes directly to driving client success and qualified lead generation, impacting overall business performance.

Responsibilities

• Build, launch, manage, and optimize paid media campaigns across multiple platforms.
• Independently oversee assigned client and internal campaigns ensuring quality and timely delivery.
• Monitor and improve campaign KPIs such as CTR, CPC, CPA, and conversion rates.
• Develop strategic recommendations and optimization insights.
• Collaborate with account services and marketing teams to support goals.
• Maintain campaign tracking, tagging, audience targeting, and conversion measurement.
• Participate in performance reporting and communicate updates to stakeholders.
• Assist with campaign audits, quality assurance, and troubleshooting.
• Contribute ideas to improve workflows and team efficiencies.
• Maintain current platform certifications and continue skill development.
• Support onboarding and knowledge sharing with coordinators.
• Serve as a subject matter expert on paid media for internal data brands.

Requirements

• 2-4 years of paid media experience across platforms including Google Ads, Meta, LinkedIn, programmatic, display, or video.
• Ability to independently manage campaigns with client communication and reporting.
• Understanding of campaign setup, optimization, audience targeting, and performance metrics.
• Knowledge of tracking, attribution, pixels, and conversion measurement.
• Working knowledge of HubSpot and Salesforce.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational abilities.
• Effective written and verbal communication skills.
• Proficiency in Excel and reporting tools.
• Comfortable collaborating with client-facing and internal teams.
• Bachelor's degree in Finance, Marketing, Advertising, Business, Communications, or related field.

Qualifications

• Agency experience.
• Certifications in Google Ads, Meta, LinkedIn, or StackAdapt.
• Experience with Google Tag Manager, GA4, Salesforce, or Asana.
• Exposure to B2B advertising and lead-generation campaigns.
• Experience managing multiple clients.

Benefits

• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid time off and paid holidays.
• Life and disability insurance.
• Flexible work schedules.
• Remote work opportunities.
• Casual dress environment.
• Physical fitness reimbursement.
• Discounts on events, travel, and dining.