Digital Acquisition Manager

Responsibilities

• Manage relationships with digital marketing vendors and agency partners to support EBH's growing in-house marketing function
• Manage all paid media campaigns across active markets, including Google Ads, Meta, and emerging channels, with a focus on audience strategy, HIPAA-compliant targeting, and performance optimization
• Own EBH’s SEO strategy and organic website performance, including technical SEO, on-page optimization, and content direction to drive qualified traffic
• Lead AI search and answer engine optimization (AEO) strategy, improving EBH’s visibility across AI-powered tools including ChatGPT, Perplexity, and Google AI
• Lead digital analytics and performance reporting, maintaining full-funnel conversion tracking and executive dashboards across all digital channels
• Manage local listing accuracy across all clinic locations, treating Google Business Profile and other key directories as active lead generation assets
• Design and execute digital acquisition strategy for new clinic openings, supporting go-to-market execution from launch through patient ramp
• Deliver regular performance reporting with actionable insights on cost per acquisition and channel efficiency

Requirements

• Managerial experience in digital marketing, preferably in healthcare or a regulated industry
• Proven paid media management experience across platforms such as Google Ads and Meta, with a track record of building and managing campaigns independently
• HIPAA marketing awareness and understanding of what is and is not permitted in healthcare advertising
• Strong analytical instincts and comfort using performance data to make decisions

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience
• 4+ years of hands-on digital marketing experience, ideally in healthcare or a regulated industry

Skills

• Data-Driven Decision Making
• Digital Channel Expertise
• Performance Optimization
• Cross-Functional Collaboration
• Adaptability
• Attention to Detail
• Project Management
• Healthcare Marketing Awareness

Benefits

• Compensation: $85,000 – $95,000 / year
• Location: Based at the corporate office in San Antonio, Texas. Remote work may be considered for candidates who reside outside the San Antonio metropolitan area. All applicants must be current residents of the state of Texas.

Pay

• $85,000 – $95,000 / year

Schedule

• Full-time