Developer Marketing Lead
Socure · San Francisco, CA · 1 mo ago
HybridInformation Technology$160k–$190k/yrFull-time
About the role
Socure's mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital economy. We're hiring a Developer Marketing Lead to own how Socure shows up with the developer and technical buyer audience.
What You'll Do
- Define and execute a developer marketing strategy that spans awareness, activation, and retention across Socure's API and platform products.
- Develop clear developer ICPs, technical value propositions, use cases, and competitive positioning that resonate with engineers, architects, and technical decision-makers.
- Partner with Product and Engineering to embed differentiated data, capabilities, and insights into developer-facing narratives.
- Translate complex AI-driven identity and fraud capabilities into compelling, technically credible content that developers trust and share.
- Deliver field-ready and self-serve enablement — integration guides, technical decks, API playbooks, sandbox environments, and developer ROI tools — that accelerate time-to-value.
What You Bring
- 6–8 years of B2B marketing experience, with a meaningful portion in developer marketing, product marketing for API/platform products, or technical content strategy.
- Demonstrated success driving measurable pipeline and product adoption through developer-focused programs and technical go-to-market motions.
- Strong ability to translate complex, AI-driven or data-centric technology into clear, compelling narratives for technical audiences — without losing the nuance.
- Experience partnering closely with engineering and product teams, and influencing cross-functional stakeholders without direct authority.
- Analytical rigor and a track record of tying developer marketing programs to business outcomes (activation rates, pipeline, retention).
- Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-moving environment.