Developer Marketing Lead

About the role

Socure's mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital economy. We're hiring a Developer Marketing Lead to own how Socure shows up with the developer and technical buyer audience — from the first API call to a fully deployed integration.

What You'll Do

• Define and execute a developer marketing strategy that spans awareness, activation, and retention across Socure's API and platform products.
• Develop clear developer ICPs, technical value propositions, use cases, and competitive positioning that resonate with engineers, architects, and technical decision-makers.
• Partner with Product and Engineering to embed differentiated data, capabilities, and insights into developer-facing narratives.
• Translate complex AI-driven identity and fraud capabilities into compelling, technically credible content that developers trust and share.
• Deliver field-ready and self-serve enablement — integration guides, technical decks, API playbooks, sandbox environments, and developer ROI tools — that accelerate time-to-value.

Developer Campaign Strategy

• Partner with GTM and Growth leaders to build and execute campaigns that generate qualified pipeline from technical audiences, including product-led growth motions.
• Drive awareness within developer communities, forums, and ecosystems to position Socure as the default identity infrastructure for builders.
• Own developer content programs: technical blogs, docs improvements, video walkthroughs, webinars, and conference presence (e.g., developer summits, API World, fintech hackathons).
• Partner with RevOps to define success metrics, analyze funnel performance, and iterate — owning the developer funnel from first touch to activation.

Cross-Functional Partnership

• Act as the developer marketing owner during planning cycles, QBRs, and product launches.
• Influence stakeholders across Product, Engineering, Sales, DevRel, and Marketing to ensure alignment between what's built and how it's positioned.
• Establish and track KPIs tied to developer signups, API activations, sandbox-to-production conversion, and technical pipeline contribution.
• Bring market insights, developer community signals, competitive intelligence, and industry trends into GTM strategy discussions.

Requirements

• 6–8 years of B2B marketing experience, with a meaningful portion in developer marketing, product marketing for API/platform products, or technical content strategy.
• Demonstrated success driving measurable pipeline and product adoption through developer-focused programs and technical go-to-market motions.
• Strong ability to translate complex, AI-driven or data-centric technology into clear, compelling narratives for technical audiences — without losing the nuance.
• Experience partnering closely with engineering and product teams, and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and a track record of tying developer marketing programs to business outcomes (activation rates, pipeline, retention).
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-moving environment.
• Bonus: hands-on experience with API documentation, SDKs, developer portals, or product-led growth strategies.

Location Requirements

We are currently only able to hire candidates located in one of our location hubs: New York City, NY; Washington, DC; Seattle, WA; Miami, FL; San Francisco, CA.