Designer, Digital

Reports to: Sr. Director, Creative    Location: Carlsbad, CA (hybrid schedule)

About REEF

At REEF, we’re more than a premium footwear brand. We’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For more than 30 years, we’ve blended comfort, style, versatility, and innovation to create footwear made for life in and around the water. As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design by using water-based glues, recycled materials, and other low-impact innovations, while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture rooted in purpose and impact. That same purpose carries into how we work and who we bring onto our team. At REEF, we value collaboration, creativity, accountability, and people who are energized by contributing to a brand with strong heritage and continued momentum.

About the role

Our Creative Team is looking for a Digital Designer with a high-level aesthetic and technical skills to bring concepts to life across multiple digital channels. As the Digital Designer, you'll help shape the visual identity for a brand with 30+ years of heritage and authentic community roots, working closely with the Digital Creative Director and other core departments to deliver exceptional work for REEF.com. This role thrives on collaboration, prioritization, and adaptability in a fast-paced environment.

Responsibilities

• Create high-impact visual assets (paid social, organic, email, website) that drive engagement and align with REEF's brand heritage and seasonal campaigns.
• Develop strong partnerships with the Creative, Marketing and Ecomm teams to ensure timely delivery of work.
• Collaborate with team members and be open to constructive feedback.
• Stay current on design trends, platform best practices, and surf/lifestyle culture to maintain fresh, relevant visual communications across all channels.
• Execute projects while adhering to brand guidelines for consistency.
• Must be flexible to adjust schedule when approaching key campaign deadlines (occasional early/late sessions).

Requirements

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Advanced Experience with Figma
• Strong graphic design fundamentals (layout, typography, composition)
• Proficiency in Microsoft Office
• Bachelor's degree in Art, Design or equivalent
• 3+ years of professional design experience in creative or agency environment

Preferred Skills

• Experience with After Effects & motion graphics
• Video editing and animation skills
• Photo retouching experience

Pay

For positions located in California, the salary range for this role is $80,000–$85,000. Final compensation will be determined based on the candidate's qualifications and experience.