Designer, Brand Expression

Job Title Designer, Brand Expression Agency Texas A&M University Department Marketing & Communications Proposed Minimum Salary Commensurate Job Location College Station, Texas Job Type Staff Job Description Who We Are The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/ What We Want The Graphic Designer III, under direction, translates brand strategy into visual expression across multi-platform brand campaigns, social media and campus touchpoints. Performs expert-level graphic design, marketing and consultation for various brand, print and digital projects for marketing and communications needs of the university. Responsibilities include supporting and maintaining the university brand management platform. Meets with internal and external customers to determine project needs and requirements. What You Need To Know Salary: Commensurate based on selected candidate’s experience. Application Materials: A cover letter, resume, and portfolio or link to portfolio are strongly recommended and will help in our review. Materials may be uploaded under the CV/Resume section. Responsibilities Graphic Design, advertising and brand activation support Conceptualizes and implements creative work, working closely with internal and external stakeholdersPerforms expert level design and consultation workAssists the Creative Manager and Executive Director in developing and implementing comprehensive, university-level, strategic marketing programsBuilds enablement tools for local communicators to lift-and-shift (key messages, visual guardrails, channel guidance, templates and examples)Supports and maintains the university brand management platform Social Media Content Creation Consults, designs, and develops graphics Texas A&M Social Media channels or for external customers around campus. Each channel has varied sizes, types, and needs that will need to be managed and anticipatedReviews for functionality, browser compatibility, consistency, and user interface design, ensuring that guidelines are met Motion Graphic Creation Creates text animation and video for brand advertising, events and activationsAssists Visual Media team with motion-graphic animations needs Project Coordination Provides art direction, brand oversight, and strategic management of various projects including social media and integrated communication campaignsWorks closely with various vendors and other communications staff to ensure timeliness and quality of final products Qualifications Required Education and Experience Bachelor’s Degree in Graphic Design or equivalent combination of education and experienceFour years of related experience in graphic design, print and electronic media, marketing or related design field Preferred Qualifications Five years' experience in design, including print and online mediaExperience working in the marketing and communications fieldExperience working within brand guides or standardsExperience updating or maintaining a brand hub platformExperience creating animated video in AfterEffects or similar programExpert knowledge of project management with experience using a project management tool Knowledge, Skills, And Abilities Ability to multi-task and work cooperatively with othersExpert skill level using Adobe Creative Suite, including Illustrator, Photoshop, InDesign, and AfterEffectsKnowledge of word processing, presentation, and spreadsheet type programsExpert knowledge of design principles and website design principlesExpert knowledge of UI/UX principlesEmphasized knowledge in Advertising, Social Media, Content Strategy, and Content ProductionExpert understanding of visual strategy for social mediaAbility to create print specifications, obtain print bids, prep files for printing, oversee proofing and production, and perform press checksExcellent time management skillsAbility to lead and manage large design campaignsPassion for and deep understanding of Texas A&M’s mission, values, and culture Why Texas A&M University? We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as: sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. In addition, you have access to many benefits and perks, such as: Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums 12-15 days of annual paid holidays Up to eight hours of paid sick leave and at least eight hours of paid vacation each month Automatic enrollment in the Teacher Retirement System of Texas Free exercise programs and release time for health and wellness programs All employees have access to free LinkedIn Learning training programs, webinars, and limited financial support to attend conferences, workshops, and more Educational release time and tuition assistance for completing a degree while a Texas A&M employee For additional benefit information Click here Our Commitment Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service. Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume’ or use a LinkedIn profile to pre-populate the online application. All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check. Equal Opportunity/Veterans/Disability Employer.