Designer, Brand Expression

About the role

The Graphic Designer III, under direction, translates brand strategy into visual expression across multi-platform brand campaigns, social media and campus touchpoints. Performs expert-level graphic design, marketing and consultation for various brand, print and digital projects for marketing and communications needs of the university.

Responsibilities

• Graphic Design, advertising and brand activation support
• Conceptualizes and implements creative work, working closely with internal and external stakeholders
• Performs expert level design and consultation work
• Aids the Creative Manager and Executive Director in developing and implementing comprehensive, university-level, strategic marketing programs
• Builds enablement tools for local communicators to lift-and-shift (key messages, visual guardrails, channel guidance, templates and examples)
• Supports and maintains the university brand management platform
• Social Media Content Creation
• Consults, designs, and develops graphics Texas A&M Social Media channels or for external customers around campus. Each channel has varied sizes, types, and needs that will need to be managed and anticipated
• Reviews for functionality, browser compatibility, consistency, and user interface design, ensuring that guidelines are met
• Motion Graphic Creation
• Creates text animation and video for brand advertising, events and activations
• Affords Visual Media team with motion-graphic animations needs
• Project Coordination
• Provides art direction, brand oversight, and strategic management of various projects including social media and integrated communication campaigns
• Works closely with various vendors and other communications staff to ensure timeliness and quality of final products

Qualifications

• Required Education and Experience: Bachelor’s Degree in Graphic Design or equivalent combination of education and experience Four years of related experience in graphic design, print and electronic media, marketing or related design field
• Preferred Qualifications: Five years' experience in design, including print and online media Experience working in the marketing and communications field Experience working within brand guides or standards Experience updating or maintaining a brand hub platform Experience creating animated video in AfterEffects or similar program Expert knowledge of project management with experience using a project management tool Knowledge, Skills, And Abilities: Ability to multi-task and work cooperatively with others Expert skill level using Adobe Creative Suite, including Illustrator, Photoshop, InDesign, and AfterEffects Knowledge of word processing, presentation, and spreadsheet type programs Expert knowledge of design principles and website design principles Expert knowledge of UI/UX principles Emphasized knowledge in Advertising, Social Media, Content Strategy, and Content Production Expert understanding of visual strategy for social media Excellent time management skills Ability to lead and manage large design campaigns Passion for and deep understanding of Texas A&M’s mission, values, and culture