Design Lead, Consumer

About the role

We're looking for a founding Product Design Lead to help build and scale Maven’s direct-to-consumer healthcare experiences. This role sits at the intersection of consumer growth, healthcare access, product craft, AI-native ways of working, and trust-sensitive design. It is a hands-on player-coach role with formal line management responsibility.

Responsibilities

• Lead a small team of senior Product Design/UXR practitioners while also owning high-priority product design work yourself.
• Help Maven compete in a fast-moving and highly competitive consumer healthcare market while staying true to what makes Maven different: connected, clinically responsible, whole-person care for women.
• Design for users who are actively comparing options, making decisions quickly, weighing affordability, navigating uncertainty, and deciding whether they trust Maven enough to start and continue care.
• Span both 0→1 product development and continuous optimization of live consumer journeys.
• Help define new journeys, shape concepts, prototype, and bring new consumer healthcare offerings to market, while also improving existing funnels, onboarding, eligibility, pricing, payment, prescription, activation, retention, and cross-sell experiences through research, experimentation, data, and design craft.

Requirements

• 7+ years of product design experience, including complex consumer product journeys and 0→1 product growth.
• Experience formally managing or leading design teams.
• Strong hands-on product design craft across UX, prototyping, visual design, mobile apps, and responsive web.
• A portfolio showing D2C product design leadership, systems thinking, data-driven decision-making, high-quality execution, and measurable product impact.
• Experience designing products where trust, comprehension, eligibility, pricing, access, personal data, or complex decision-making play a central role.
• Experience with growth, onboarding, conversion, activation, retention, cross-sell, monetization, or lifecycle journeys, informed by research, data and experimentation.
• Experience with AI, informed opinions on how AI can improve design quality, team capacity, and business value.

Qualifications

• Experience in healthcare, women’s health, telehealth, digital health, insurance, fintech, marketplaces, consumer subscriptions, or another regulated or trust-sensitive domain.
• Experience designing products involving insurance, benefits, prescriptions, clinical eligibility, payments, care navigation, or personal health information.
• Experience designing in a competitive direct-to-consumer category where acquisition, conversion, trust, differentiation, and retention all matter.

Skills

• Strong hands-on product design craft across UX, prototyping, visual design, mobile apps, and responsive web.
• Data-driven decision-making and measurable product impact.
• Systems thinking and ability to shape concepts.
• Experience with growth, onboarding, conversion, activation, retention, cross-sell, monetization, or lifecycle journeys.
• Experience with AI, informed opinions on how AI can improve design quality, team capacity, and business value.

Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships.
• Hybrid work, in-office meals, and work together days.
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who’ve been with us for 1 year+).
• An annual professional development stipend and access to a personal career coach through Maven for Mavens.
• 401K matching for US-based employees, with immediate vesting.

Pay

The base salary range for this role is $195,000 - $230,000 per year.

Schedule

This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco. Teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C.