Deputy Director, Campaign Planning & Channels Management
for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)
2. Use - for any list of duties/requirements/benefits, and
for prose
3. Do NOT repeat the job title as a heading (the page already shows it)
4. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it
5. Preserve ALL substantive information; do NOT invent or summarize away detail
6. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions
7. Include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text
8. Never create Pay/Schedule/Benefits sections unless the posting actually states them
9. Prefer a few substantive sections over many thin ones
10. Output ONLY the HTML fragment — no /, no markdown code fences
Let me analyze the job posting content:
The posting has:
- "The Foundation" - describes the organization
- "The Team" - describes the Communications Division and Global Content & Campaigns team
- "Your Role" - describes the Deputy Director role
- "What You'll Do" - with three subsections: Campaign Strategy & Planning, Channel Strategy & Management, Team Leadership & Collaboration
- "Your Experience" - requirements/qualifications
- Salary range information
- Hiring Requirements (background check)
- Candidate Accommodations
- Inclusion Statement
I need to structure this into appropriate sections. The rules say to use headings like "About the role", "Responsibilities", "Requirements", "Qualifications", "Skills", "Benefits", "Pay", "Schedule". But I should only include sections that have real content.
Let me map:
- "The Foundation" + "The Team" could be "About the Organization" or "About the Team" - but the rules suggest "About the role" as a heading. However, the posting has "Your Role" which describes the role. I could combine "The Foundation", "The Team", and "Your Role" into an "About the Role" section.
- "What You'll Do" is clearly "Responsibilities"
- "Your Experience" is "Requirements" or "Qualifications"
- Salary range is "Pay"
- Benefits are mentioned in "The Foundation" paragraph: "We provide an exceptional benefits package..." - so "Benefits" section
- Hiring Requirements, Candidate Accommodations, Inclusion Statement are boilerplate? The rules say remove EEO/equal-opportunity boilerplate. Inclusion Statement is EEO. Candidate Accommodations is also boilerplate. Hiring Requirements (background check) is also boilerplate. But the rules say "remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So I should remove those.
But wait: The salary range is specific and should be included in Pay section. Benefits are described in the first paragraph. So I should include Benefits and Pay sections.
Now, I need to decide on headings. The rules say use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). I should use those exact headings where appropriate.
Let me structure:
1. About the Role - combining The Foundation, The Team, Your Role
2. Responsibilities - from What You'll Do
3. Requirements - from Your Experience
4. Benefits - from the benefits paragraph
5. Pay - from salary range
I should not include Schedule because not mentioned.
Now, for each section, I need to use
for prose and
- for lists.
Let me extract content:
About the Role:
- The Foundation paragraph (first paragraph)
- The Team paragraph
- Your Role paragraph
But the first paragraph also includes benefits info. I'll keep the organization description in About the Role, and move benefits to Benefits section.
Actually, the first paragraph: "The Foundation We are the largest nonprofit fighting poverty, disease, and inequity around the world. Founded on a simple premise: people everywhere, regardless of identity or circumstances, should have the chance to live healthy, productive lives. We believe our employees should reflect the rich diversity of the global populations we aim to serve. We provide an exceptional benefits package to employees and their families which include comprehensive medical, dental, and vision coverage with no premiums, generous paid time off, paid family leave, foundation-paid retirement contribution, regional holidays, and opportunities to engage in several employee communities. As a workplace, we’re committed to creating an environment for you to thrive both personally and professionally."
This includes both organization description and benefits. I'll split: organization description in About the Role, benefits list in Benefits.
The Team paragraph: "The Communications Division, led by the Chief Communications Officer, oversees the foundation’s global communications strategy. The division brings together internal and external communications to advance the foundation’s mission to create a more equitable world. This role sits within the Global Content & Campaigns team, which leads the foundation's public engagement strategy by bringing together brand, campaigns, creative production, storytelling, channels, and audience engagement to build trust in the foundation and inspire more people to care about our mission. Working closely with regional communications teams and partners around the world, the team ensures the foundation's communications are audience-centered, creatively ambitious, and grounded in evidence, continually testing and evolving approaches that strengthen public trust and engagement."
Your Role paragraph: "The Deputy Director, Campaign Planning & Channels Management is a key member of the Communications leadership team and will work with colleagues across the foundation's nine global offices to develop integrated campaign strategies and implement digital channel strategies that drive the communications division’s key goals. Reporting directly to the Director of Content and Campaigns, you will be responsible for leading campaign planning, digital channel strategy, audience engagement, and managing a team of campaign strategists and channel management experts. Key channels under your purview will include GatesFoundation.org, The Optimist newsletter, brand and leadership social media channels, creators, and paid media. Success in this role looks like empowering a talented team so they can deliver their best work; fostering new approaches that can make impact against our goals; managing productive relationships across a highly matrixed and geographically dispersed organization; and helping more priority audiences trust the foundation and care about the issues we tackle."
I'll combine these into About the Role with prose paragraphs.
Responsibilities: The "What You'll Do" section has three subsections with bullet points. I'll create a list for each subsection or combine into one list? The rules say use
- for any list of duties. I could make each subsection a subheading? But the rules only allow
for section headings. I could use ? The rules didn't forbid , but they said "use for section headings". It doesn't say I can't use for subsections. However, to keep it simple, I'll make each subsection a separate list with a bold label? Or just include as prose with lists. I think I'll create a list for each duty area.
Better: Use for Responsibilities, then within that, use for subsections? The rules didn't specify, but they said "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So they expect only those top-level sections. I'll keep Responsibilities as one section with multiple lists.
I'll structure Responsibilities as:
- Campaign Strategy & Planning (list)
- Channel Strategy & Management (list)
- Team Leadership & Collaboration (list)
Each as a with a preceding or label.
Requirements: "Your Experience" has a list of bullet points. I'll make a list.
Benefits: from the first paragraph, list the benefits.
Pay: salary ranges.
Now, I need to ensure I don't include boilerplate: Hiring Requirements, Candidate Accommodations, Inclusion Statement are boilerplate. Remove them.
Also, "Must have unrestricted work authorization..." is a requirement, but it's in Your Experience. I'll keep it as a requirement.
Now, write HTML.
Let me draft:
About the Role
We are the largest nonprofit fighting poverty, disease, and inequity around the world. Founded on a simple premise: people everywhere, regardless of identity or circumstances, should have the chance to live healthy, productive lives. We believe our employees should reflect the rich diversity of the global populations we aim to serve. As a workplace, we’re committed to creating an environment for you to thrive both personally and professionally.
The Communications Division, led by the Chief Communications Officer, oversees the foundation’s global communications strategy. The division brings together internal and external communications to advance the foundation’s mission to create a more equitable world. This role sits within the Global Content & Campaigns team, which leads the foundation's public engagement strategy by bringing together brand, campaigns, creative production, storytelling, channels, and audience engagement to build trust in the foundation and inspire more people to care about our mission. Working closely with regional communications teams and partners around the world, the team ensures the foundation's communications are audience-centered, creatively ambitious, and grounded in evidence, continually testing and evolving approaches that strengthen public trust and engagement.
The Deputy Director, Campaign Planning & Channels Management is a key member of the Communications leadership team and will work with colleagues across the foundation's nine global offices to develop integrated campaign strategies and implement digital channel strategies that drive the communications division’s key goals. Reporting directly to the Director of Content and Campaigns, you will be responsible for leading campaign planning, digital channel strategy, audience engagement, and managing a team of campaign strategists and channel management experts. Key channels under your purview will include GatesFoundation.org, The Optimist newsletter, brand and leadership social media channels, creators, and paid media. Success in this role looks like empowering a talented team so they can deliver their best work; fostering new approaches that can make impact against our goals; managing productive relationships across a highly matrixed and geographically dispersed organization; and helping more priority audiences trust the foundation and care about the issues we tackle.
Responsibilities
Campaign Strategy & Planning:
- Design and lead campaign strategies that support the foundation’s brand and key initiatives, working closely with regional offices, advocacy and program colleagues and external partners to amplify impact and drive outcomes.
- Direct campaign strategists in the implementation of campaigns across offline and digital platforms, including proactive strategies to enhance the foundation's news relevance and manage risks to reputation.
- Partner with the Global Brand Experience team to develop creative briefs and content strategies that reflect audience insights, channel best practices, and historical performance data.
- Partner with the Analytics and Insights team as well as vendors to ensure rigor and accuracy in measurement, insights, and reporting.
Channel Strategy & Management:
- Develop and implement long-term digital channel strategy for audience engagement, acquisition, and retention across owned channels, including approach to global and regional digital channel expansion, and integration with global campaigns.
- Manage multi-tiered network of digital and social media channels, consistently engaging target audiences with meaningful content and delivering on key moments and campaigns, through an aligned content strategy and calendar.
- Lead audience development and engagement strategies for brand and leadership social media channels, GatesFoundation.org, the Optimist newsletter, creators, and paid media.
- Articulate how channel strategy drives engagement with key audiences, including developing and maintaining audience segment definitions and personas using audience research and digital channel metrics.
- Manage strategic acquisition model to scale and grow channels to new audiences, driving follower growth and
for prose 3. Do NOT repeat the job title as a heading (the page already shows it) 4. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it 5. Preserve ALL substantive information; do NOT invent or summarize away detail 6. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions 7. Include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text 8. Never create Pay/Schedule/Benefits sections unless the posting actually states them 9. Prefer a few substantive sections over many thin ones 10. Output ONLY the HTML fragment — no /, no markdown code fences Let me analyze the job posting content: The posting has: - "The Foundation" - describes the organization - "The Team" - describes the Communications Division and Global Content & Campaigns team - "Your Role" - describes the Deputy Director role - "What You'll Do" - with three subsections: Campaign Strategy & Planning, Channel Strategy & Management, Team Leadership & Collaboration - "Your Experience" - requirements/qualifications - Salary range information - Hiring Requirements (background check) - Candidate Accommodations - Inclusion Statement I need to structure this into appropriate sections. The rules say to use headings like "About the role", "Responsibilities", "Requirements", "Qualifications", "Skills", "Benefits", "Pay", "Schedule". But I should only include sections that have real content. Let me map: - "The Foundation" + "The Team" could be "About the Organization" or "About the Team" - but the rules suggest "About the role" as a heading. However, the posting has "Your Role" which describes the role. I could combine "The Foundation", "The Team", and "Your Role" into an "About the Role" section. - "What You'll Do" is clearly "Responsibilities" - "Your Experience" is "Requirements" or "Qualifications" - Salary range is "Pay" - Benefits are mentioned in "The Foundation" paragraph: "We provide an exceptional benefits package..." - so "Benefits" section - Hiring Requirements, Candidate Accommodations, Inclusion Statement are boilerplate? The rules say remove EEO/equal-opportunity boilerplate. Inclusion Statement is EEO. Candidate Accommodations is also boilerplate. Hiring Requirements (background check) is also boilerplate. But the rules say "remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So I should remove those. But wait: The salary range is specific and should be included in Pay section. Benefits are described in the first paragraph. So I should include Benefits and Pay sections. Now, I need to decide on headings. The rules say use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). I should use those exact headings where appropriate. Let me structure: 1. About the Role - combining The Foundation, The Team, Your Role 2. Responsibilities - from What You'll Do 3. Requirements - from Your Experience 4. Benefits - from the benefits paragraph 5. Pay - from salary range I should not include Schedule because not mentioned. Now, for each section, I need to use
for prose and
- for lists.
Let me extract content:
About the Role:
- The Foundation paragraph (first paragraph)
- The Team paragraph
- Your Role paragraph
But the first paragraph also includes benefits info. I'll keep the organization description in About the Role, and move benefits to Benefits section.
Actually, the first paragraph: "The Foundation We are the largest nonprofit fighting poverty, disease, and inequity around the world. Founded on a simple premise: people everywhere, regardless of identity or circumstances, should have the chance to live healthy, productive lives. We believe our employees should reflect the rich diversity of the global populations we aim to serve. We provide an exceptional benefits package to employees and their families which include comprehensive medical, dental, and vision coverage with no premiums, generous paid time off, paid family leave, foundation-paid retirement contribution, regional holidays, and opportunities to engage in several employee communities. As a workplace, we’re committed to creating an environment for you to thrive both personally and professionally."
This includes both organization description and benefits. I'll split: organization description in About the Role, benefits list in Benefits.
The Team paragraph: "The Communications Division, led by the Chief Communications Officer, oversees the foundation’s global communications strategy. The division brings together internal and external communications to advance the foundation’s mission to create a more equitable world. This role sits within the Global Content & Campaigns team, which leads the foundation's public engagement strategy by bringing together brand, campaigns, creative production, storytelling, channels, and audience engagement to build trust in the foundation and inspire more people to care about our mission. Working closely with regional communications teams and partners around the world, the team ensures the foundation's communications are audience-centered, creatively ambitious, and grounded in evidence, continually testing and evolving approaches that strengthen public trust and engagement."
Your Role paragraph: "The Deputy Director, Campaign Planning & Channels Management is a key member of the Communications leadership team and will work with colleagues across the foundation's nine global offices to develop integrated campaign strategies and implement digital channel strategies that drive the communications division’s key goals. Reporting directly to the Director of Content and Campaigns, you will be responsible for leading campaign planning, digital channel strategy, audience engagement, and managing a team of campaign strategists and channel management experts. Key channels under your purview will include GatesFoundation.org, The Optimist newsletter, brand and leadership social media channels, creators, and paid media. Success in this role looks like empowering a talented team so they can deliver their best work; fostering new approaches that can make impact against our goals; managing productive relationships across a highly matrixed and geographically dispersed organization; and helping more priority audiences trust the foundation and care about the issues we tackle."
I'll combine these into About the Role with prose paragraphs.
Responsibilities: The "What You'll Do" section has three subsections with bullet points. I'll create a list for each subsection or combine into one list? The rules say use
- for any list of duties. I could make each subsection a subheading? But the rules only allow
for section headings. I could use
? The rules didn't forbid
, but they said "use
for section headings". It doesn't say I can't use
for subsections. However, to keep it simple, I'll make each subsection a separate list with a bold label? Or just include as prose with lists. I think I'll create a list for each duty area. Better: Use
for Responsibilities, then within that, use
for subsections? The rules didn't specify, but they said "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So they expect only those top-level sections. I'll keep Responsibilities as one section with multiple lists. I'll structure Responsibilities as: - Campaign Strategy & Planning (list) - Channel Strategy & Management (list) - Team Leadership & Collaboration (list) Each as a
- with a preceding
- Design and lead campaign strategies that support the foundation’s brand and key initiatives, working closely with regional offices, advocacy and program colleagues and external partners to amplify impact and drive outcomes.
- Direct campaign strategists in the implementation of campaigns across offline and digital platforms, including proactive strategies to enhance the foundation's news relevance and manage risks to reputation.
- Partner with the Global Brand Experience team to develop creative briefs and content strategies that reflect audience insights, channel best practices, and historical performance data.
- Partner with the Analytics and Insights team as well as vendors to ensure rigor and accuracy in measurement, insights, and reporting.
- Develop and implement long-term digital channel strategy for audience engagement, acquisition, and retention across owned channels, including approach to global and regional digital channel expansion, and integration with global campaigns.
- Manage multi-tiered network of digital and social media channels, consistently engaging target audiences with meaningful content and delivering on key moments and campaigns, through an aligned content strategy and calendar.
- Lead audience development and engagement strategies for brand and leadership social media channels, GatesFoundation.org, the Optimist newsletter, creators, and paid media.
- Articulate how channel strategy drives engagement with key audiences, including developing and maintaining audience segment definitions and personas using audience research and digital channel metrics.
- Manage strategic acquisition model to scale and grow channels to new audiences, driving follower growth and
or label. Requirements: "Your Experience" has a list of bullet points. I'll make a
- list.
Benefits: from the first paragraph, list the benefits.
Pay: salary ranges.
Now, I need to ensure I don't include boilerplate: Hiring Requirements, Candidate Accommodations, Inclusion Statement are boilerplate. Remove them.
Also, "Must have unrestricted work authorization..." is a requirement, but it's in Your Experience. I'll keep it as a requirement.
Now, write HTML.
Let me draft:
About the Role
We are the largest nonprofit fighting poverty, disease, and inequity around the world. Founded on a simple premise: people everywhere, regardless of identity or circumstances, should have the chance to live healthy, productive lives. We believe our employees should reflect the rich diversity of the global populations we aim to serve. As a workplace, we’re committed to creating an environment for you to thrive both personally and professionally.
The Communications Division, led by the Chief Communications Officer, oversees the foundation’s global communications strategy. The division brings together internal and external communications to advance the foundation’s mission to create a more equitable world. This role sits within the Global Content & Campaigns team, which leads the foundation's public engagement strategy by bringing together brand, campaigns, creative production, storytelling, channels, and audience engagement to build trust in the foundation and inspire more people to care about our mission. Working closely with regional communications teams and partners around the world, the team ensures the foundation's communications are audience-centered, creatively ambitious, and grounded in evidence, continually testing and evolving approaches that strengthen public trust and engagement.
The Deputy Director, Campaign Planning & Channels Management is a key member of the Communications leadership team and will work with colleagues across the foundation's nine global offices to develop integrated campaign strategies and implement digital channel strategies that drive the communications division’s key goals. Reporting directly to the Director of Content and Campaigns, you will be responsible for leading campaign planning, digital channel strategy, audience engagement, and managing a team of campaign strategists and channel management experts. Key channels under your purview will include GatesFoundation.org, The Optimist newsletter, brand and leadership social media channels, creators, and paid media. Success in this role looks like empowering a talented team so they can deliver their best work; fostering new approaches that can make impact against our goals; managing productive relationships across a highly matrixed and geographically dispersed organization; and helping more priority audiences trust the foundation and care about the issues we tackle.
Responsibilities
Campaign Strategy & Planning:
Channel Strategy & Management:
- for any list of duties. I could make each subsection a subheading? But the rules only allow