Deputy Chief Marketing & Brand Officer

Position Overview

MetroPlusHealth is dedicated to empowering New Yorkers by uniting communities through care. We believe health care is a right—not a privilege. If you are driven by purpose, collaboration, and impact, MetroPlusHealth offers the opportunity to do meaningful work and be proud of what you accomplish every day.

Scope of Role & Responsibilities

• Partner with the Chief Marketing & Brand Officer (CMBO) to develop and execute a comprehensive, integrated marketing and communications strategy aligned with MetroPlusHealth’s business goals.

• Steward the MetroPlusHealth brand, ensuring consistency, clarity, and impact across all internal and external touchpoints.

• Lead the positioning and promotion of MetroPlusHealth’s product portfolio, translating complex offerings into clear, differentiated value propositions for diverse audiences.

• Develop deep subject matter expertise across current products and the future product roadmap.

• Lead multiple concurrent internal and external marketing campaigns that build brand awareness, trust, and loyalty across NYC’s diverse communities.

• Drive a deep understanding of target audiences and user personas through qualitative and quantitative research, insights, and analytics.

• Establish and manage an annual marketing calendar, campaign roadmap, and production schedule.

• Develop and oversee an enterprise-wide messaging framework across all digital platforms, including MetroPlus.org and all official @MetroPlusHealth social media channels.

• Lead broadcast, print, digital, and out-of-home advertising strategies in collaboration with internal stakeholders and external agencies.

• Oversee media relations strategy, crisis communications, and issues management in partnership with internal leadership and external PR firms.

• Support executive visibility efforts, including thought leadership and profile-building for the CEO and senior leadership team.

• Manage owned content platforms, including blogs, newsletters, and key stakeholder communications.

• Build and maintain a strong product marketing and communications infrastructure, including landing pages, interactive content, collateral, user guides, and educational materials.

• Oversee social media strategy and performance, establishing KPIs and measurement frameworks to track effectiveness and optimize results.

• Lead the Experiential Marketing function to develop innovative partnerships, community engagement initiatives, and memorable brand experiences.

• Provide strategic leadership and oversight of MetroPlusHealth’s digital marketing technology ecosystem, including CRM and marketing automation platforms, with particular emphasis on Salesforce Marketing Cloud.

• Partner with cross-functional teams to leverage Salesforce Marketing Cloud for audience segmentation, personalized and lifecycle communications, campaign orchestration, and performance measurement across member and new prospect journeys.

• Ensure Salesforce Marketing Cloud–enabled initiatives align with brand standards, business objectives, data governance, and regulatory requirements, including HIPAA and other applicable healthcare regulations.

• Use CRM-driven insights and analytics to optimize digital marketing performance, improve member engagement, and support acquisition, retention, and loyalty strategies.

• Provide day-to-day leadership of the Marketing & Communications team, fostering a culture of collaboration, accountability, creativity, and continuous improvement.

• Recruit, manage, mentor, and develop talent; set clear goals and performance expectations.

• Manage agency relationships and external vendors to ensure quality, efficiency, and alignment with strategic objectives.

• Support the Chief Marketing & Brand Officer (CMBO) in corporate-wide strategic planning, decision-making, and cross-functional leadership.

Required Education, Training & Professional Experience

• Bachelor’s degree required. Master’s degree preferred.

• Minimum of 10 years of senior-level marketing and communications experience in a consumer-facing organization, with a demonstrated record of increasing brand awareness and impact.

• Minimum of 10 years of people management experience, leading teams and complex initiatives.

• Health insurance, healthcare, or highly regulated industry experience strongly preferred.

• Proven experience managing multiple external agencies and strategic partnerships.

• Experience with internal and external communications, crisis communications, and issues management.

• Demonstrated success operating within complex, matrixed organizations.

• Demonstrated experience leading CRM-enabled marketing strategies, including lifecycle, personalization, and audience segmentation.

• Experience with enterprise CRM and marketing automation platforms, with strong preference for Salesforce Marketing Cloud.

• Licensure and/or certification required: Salesforce Marketing Cloud experience preferred; certification or demonstrated expertise/comfort with the platform a plus.

Professional Competencies

• Strategic brand steward with a strong sense of purpose and accountability.

• Exceptional communicator able to translate complex information into clear, compelling narratives and business values.

• Strong planning, project management, and execution skills with a keen attention to detail.

• Highly organized, adaptable, and effective in fast-paced, high-volume environments.

• Analytical, data-informed decision-maker with creative problem-solving abilities.

• Empathic, inclusive leader with a passion for serving New Yorkers across diverse communities.

• Collaborative, value-driven professional who models integrity, compassion, accountability, and superior performance.

• Outstanding writing, editing, presentation, and executive presence skills.