Deputy Chief Marketing and Communications Officer

Classification: Associate Vice President (UC61) | Department: University Marketing and Communication | Position Type: Full‑time, 12‑month, 37.5 hours/week | Internal Title: Deputy Chief Marketing and Communications Officer

About the role

Coastal Carolina University is currently accepting applications for the following full-time position: Deputy Chief Marketing and Communications Officer in the Office of University Marketing and Communications. Reporting to the Chief Marketing and Communications Officer, the Deputy CMCO serves as the chief operational leader for University Marketing and Communications (MarComm). This position is responsible for managing day-to-day operations, executing an integrated marketing and communications program, and ensuring alignment among centralized and distributed MarComm staff within the University’s hub-and-spoke model to ensure effective implementation of institutional strategy.

Coastal Carolina University is a public comprehensive liberal arts institution located in Conway, South Carolina, just nine miles from the Atlantic coastal resort city of Myrtle Beach. Coastal Carolina University enrolls over 12,000 students from 48 states and 53 nations. The University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the baccalaureate and master’s degrees of national and/or regional significance in the arts and sciences, business, humanities, education, and health and human services, a specialist degree in instructional technology, and PhD degrees in marine science: coastal and marine systems science and education sciences.

Responsibilities

• Operational Leadership: Provides operational leadership for University Marketing and Communications, translating institutional priorities into strategic plans, measurable objectives, and effective workflows. Oversees divisional operations, performance management, and professional development while fostering accountability, collaboration, and continuous improvement.
• Integrated Strategy Execution: Leads the execution of institutional marketing and communications strategies across the University’s hub-and-spoke model, providing guidance and support to embedded communicators. Promotes collaboration, brand consistency, messaging alignment, and communications best practices across the MarComm network.
• Campaign Implementation: Leads integrated marketing and communications campaigns that advance enrollment, fundraising, brand positioning, and other institutional priorities. Uses research, audience insights, and analytics to evaluate performance and optimize results.
• Resource Management: Oversees divisional budgets, resource allocation, contracts, procurement, and vendor relationships to ensure effective stewardship of resources and support institutional objectives.

Required Qualifications

• Bachelor’s degree in marketing, communications, public relations, or related field.
• At least five (5) years of progressively responsible leadership experience in marketing and communications.

Preferred Qualifications

• Master’s degree strongly preferred.
• Experience in higher education or similarly complex organizations.
• Experience managing integrated marketing and communications campaigns and cross-functional teams.

Knowledge, Skills & Abilities

• Knowledge of integrated marketing and communications practices in a university setting.
• Strong project management and organizational skills.
• Ability to manage complex operations and lead teams effectively.
• Demonstrated ability to apply data, analytics, and market research to decision-making.
• Strong interpersonal and communication skills with the ability to collaborate across diverse constituencies.
• Ability to exercise sound judgment, manage competing priorities, and maintain confidentiality.

Pay

Salary range: $120,000.00 to $140,000.00.

Schedule

Normal work hours are Monday through Thursday, 8:00 a.m. to 5:00 p.m. and Friday 8:00 a.m. to 12:30 p.m. Occasional travel, nights and/or weekends. Must