Demand Planner

About the role

At Bulletproof, we craft products to awaken the potential in every coffee aficionado and help them transform and build confidence to own tomorrow. We pioneered a category that fused wellness and performance, and we believe now is the time to reclaim our place as one of the most recognizable, talked-about, and culture-shaping brands in health and nutrition. We are a passionate, entrepreneurial team building products that deliver measurable performance — from pure, clean coffee to functional mix-ins. We’re distributed across eCommerce, Amazon, and retail partners nationwide, with a mission rooted in sustainability, high standards of product quality, and consumer trust. Bulletproof is backed by Grupo Mariposa, one of the fastest growing food and beverage conglomerates in Latin-America and part of Bia Foods, a nourishing alliance – talent, companies, partners and brands connected to grow.

Responsibilities

• Build and maintain statistical baseline forecasts at the SKU, channel, and customer level using historical shipment, POS, and consumption data.
• Lead the Demand Review as part of the monthly S&OP cycle, incorporating input from Sales, Marketing, and Finance to land a single consensus forecast.
• Partner with Sales and Marketing to size promotions, new item launches, and seasonal programs, and incorporate that lift into the forecast.
• Monitor forecast accuracy and bias by SKU and customer, diagnose root causes, and drive corrective action with cross-functional owners.
• Maintain and improve demand planning tools and models, including exception-based alerts that flag forecast risk early.
• Analyze POS, syndicated data (e.g., Circana/IRI, Nielsen, SPINS), and DTC e-commerce analytics to spot emerging trends and adjust the outlook proactively.
• Serve as the primary demand-side partner to Supply Planning, clearly communicating changes in outlook that affect production and purchasing decisions.
• Support new product forecasting, including analog-based approaches for items without sales history.
• Present forecast risks, opportunities, and demand insights to cross-functional leadership.

Qualifications

• 5+ years of experience in demand planning, forecasting, or a related analytical role – food, beverage, or CPG experience strongly preferred.
• Bachelor’s degree in Supply Chain, Statistics, Business, Economics, or a related field, or equivalent experience.
• Strong statistical and analytical skills; experience with forecasting/demand planning software (e.g., o9, Blue Yonder, Kinaxis, SAP IBP, or similar) plus advanced Excel.
• Experience with syndicated data sources (Circana/IRI, Nielsen, SPINS) and/or DTC e-commerce analytics.
• A track record of leading cross-functional S&OP or consensus forecasting processes.
• Excellent communication skills; comfortable presenting forecasts and trade-offs to senior leadership.
• Detail-oriented and comfortable with ambiguity – energized by the pace of a growing consumer brand.

Preferred

• APICS/ASCM certification (CPIM or CSCP).
• Experience forecasting across both retail/wholesale and DTC/e-commerce channels.
• Background in beverage, coffee, or functional food/supplement categories.

Pay

Annual base salary gross: $85,000 – $95,000. The base salary range represents the anticipated low and high end of the salary range for this position. The base salary is one component of the total compensation package for employees.

Benefits

• Performance bonus program
• Generous time-off
• Flexible schedules
• Comprehensive health insurance (several options to choose from)
• 401k program with company match
• Paid parental leave
• Company paid disability insurance
• Bulletproof.com store discount & credit