Demand Marketing Manager, Media Strategy

About the role

We are empowering students to thrive in an evolving world. Through our pathways in computer science, engineering, and biomedical science, PreK-12 students learn problem-solving strategies, critical and creative thinking, and how to communicate and collaborate. The Demand Marketing Manager, Media Strategy leads PLTW's industry advertising, paid media, and digital campaign strategy to expand market reach, strengthen audience engagement, and drive measurable business outcomes across the K–12 education market.

This role serves as the strategic lead for media planning, audience targeting, channel optimization, and performance analytics across paid digital, industry advertising, sponsorships, content syndication, webinars, and other promotional investments. The Manager partners cross-functionally with Brand, Product Marketing, Content, Creative, Events, and external agencies to ensure campaigns are insight-driven, effectively executed, and tied to measurable results. Occasional travel required.

Responsibilities

• Develop and execute multi-channel marketing strategies that drive measurable business outcomes.
• Lead media planning, audience targeting, channel optimization, and performance analytics for paid digital, industry advertising, sponsorships, content syndication, webinars, and other promotional investments.
• Design and execute testing strategies across audiences, messaging, creative, channels, and placements to improve marketing efficiency and return on investment.
• Leverage CRM, marketing automation, web analytics, attribution, and reporting platforms to evaluate campaign effectiveness and optimize performance.
• Manage external agencies, media partners, and vendors while ensuring strong performance and accountability.
• Develop audience targeting, segmentation, and personalization strategies to improve engagement, lead quality, and conversion performance.
• Connect media investments and digital marketing strategies to organizational priorities and measurable outcomes.
• Influence stakeholders and effectively communicate recommendations to leadership.

Requirements

• Progressive experience in demand generation, paid media, digital marketing, performance marketing, growth marketing, or a related field.
• Bachelor's degree in Marketing, Communications, Business, or a related field of study, or equivalent related experience.
• Experience in nonprofit, education, K–12, or mission-driven organizations preferred.
• Demonstrated success in paid media, industry advertising, content syndication, retargeting, digital campaign strategy, and channel optimization.
• Proven track record of developing audience targeting, segmentation, and personalization strategies.
• Ability to interpret attribution, audience segmentation, funnel performance, conversion, and ROI data.
• Excellent decision-making and problem-solving capabilities, with sound judgment in balancing business priorities, budgets, and performance objectives.
• Excellent communication and presentation skills.
• Customer-centric approach and commitment to advancing PLTW's mission of empowering students and educators.
• Digital advertising certifications such as Google Ads, HubSpot Digital Advertising, or similar credentials preferred.