Demand Marketing Manager

About the role

The Demand Marketing Manager owns Pitsco’s middle-of-funnel demand engine for the district and B2B buyer—the attribution model, nurture architecture, and national demand-generation strategy that turn marketing-driven attention into qualified pipeline.

Responsibilities

• Develop and own Pitsco’s national demand-generation strategy, identifying and executing scalable ways to generate and capture demand across the K-12 district audience.
• Partner closely with the Regional Marketing Manager to regionalize national campaigns as needed for state, district, or segment-specific activation.
• Establish and own the attribution model and reporting framework, closing current gaps in UTM discipline, Salesforce customer-type data, and multi-touch pipeline attribution.
• Own marketing-sourced and marketing-influenced pipeline reporting.
• Design and own the nurture architecture for the district/B2B buyer, segmenting by buyer type and portfolio interest to replace the current single-nurture-for-all-leads structure.
• Optimize the MQL to SQL handoff process, including lead scoring, routing, service-level agreements, and closed-loop reporting; partner with Sales leadership on Salesforce hygiene and rep adoption.
• Partner with marketing team members on demand-gen activation for product launches and strategic campaign moments.
• Coordinate with agency and vendor partners for execution across content, syndication, and other demand-gen channels as needed.
• Apply AI as a productivity multiplier for nurture copy drafting, campaign brief generation, attribution-query writing, and competitive scan synthesis.
• Operate comfortably in a marketing function that is evolving its operating model and cadence.