Demand Generation Marketing Manager

EnsoData is seeking a hands‑on Demand Generation Marketing Manager to plan, execute, and optimize marketing programs that generate awareness, qualified leads, and pipeline growth for our software‑as‑a‑medical‑device (SaMD) solutions. This role manages day‑to‑day marketing execution across campaigns, email, website, social media, webinars, events, PR, systems, vendors, and inbound leads, with a focus on driving revenue growth throughout the marketing and sales lifecycle.

Responsibilities

• Plan, launch, and optimize multi‑channel campaigns that generate qualified leads and support sales across HST customer segments.
• Track, analyze, and report on funnel performance (MQLs, SQLs, pipeline contribution, conversion rates, CAC) and recommend improvements.
• Own HubSpot administration, including CRM and Marketing Hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards.
• Plan and execute email programs: promotional campaigns, customer and clinician newsletters, product announcements, and lifecycle sequences.
• Manage the company website (CMS updates, landing pages, site structure, performance, and analytics).
• Lead SEO strategy for clinician‑facing and patient‑facing content, including keyword research, on‑page optimization, technical SEO, and reporting.
• Produce and oversee content such as blog posts, white papers, case studies, clinical summaries, sell sheets, product one‑pagers, videos, and sales presentations.
• Manage webinar, trade show, and conference presence (e.g., SLEEP and other sleep medicine, DME, and primary care events), including logistics, booth materials, lead capture, and post‑event follow‑up.
• Oversee social media presence (primarily LinkedIn), including editorial calendar, publishing, community engagement, and performance reporting.
• Manage visual design and content contractors: briefs, timelines, quality control, and budgets.
• Manage the marketing budget and ensure efficient use of resources.

Requirements

• 5+ years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing.
• Strong, hands‑on HubSpot experience (workflows, lead scoring, reporting, email, and CRM integration).
• Proven track record of building and running campaigns that produce measurable pipeline.
• Experience with website management, SEO, and content production.
• Experience managing freelancers, agencies, and vendors.
• Excellent writing, project management, and analytical skills.
• Comfortable working in a fast‑paced, small‑team, high‑ownership environment.

Preferred Qualifications

• Experience in sleep medicine or home sleep testing (HST) is a strong plus.
• Familiarity with marketing to clinicians, DME providers, sleep centers, or health systems.
• Working knowledge of healthcare marketing compliance (FDA, HIPAA, claims substantiation).
• Basic proficiency with design tools (Adobe Creative Cloud, Canva) and web analytics (GA4).
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

About EnsoData

EnsoData strives to make healthcare more accurate, efficient, and affordable through waveform artificial intelligence (AI) technology. Using AI and machine learning, our software analyzes billions of data points collected from sensors placed throughout the human body. Our first solution, EnsoSleep, reduces the time clinicians spend analyzing, scoring, and managing sleep studies, resulting in a simplified and accelerated patient testing, diagnosis, and treatment workflow. Our AI‑powered technology has the capability of informing health decisions beyond sleep medicine — from monitoring patient health in the ICU or through wearables, to detecting and capturing seizure data, to providing earlier detection of heart disease, diabetes, stroke, and Alzheimer’s.

Company Culture

• Make Healthcare Better — passionate about moving healthcare to a better place for everyone everywhere.
• Put Customers First — delights customers by working closely with them to support their initiatives.
• Be a Great Teammate — spreads good vibes, is a joy to work with, and understands the value of helping teammates.
• Gets $#!t Done — bias toward action, intrinsically motivated to go above and beyond, able to work autonomously and across teams.
• Focus on Quality — doesn’t cut corners; demonstrates integrity and attention to detail.

Benefits

• Remote and flexible schedule — fully remote company with hybrid options and support for flexible schedules; headquarters in downtown Madison, WI (consistently ranked a top place to live) available for use anytime.
• Health, dental, and vision insurance with plan options for you and your dependents.
• Paid time off to rest, recharge, and feel better.
• Stock options — team members share in the company’s success.
• 401(k) to help invest in the future.
• Team Summits — regular in‑person gatherings for collaboration and connection.

Pay

Competitive salary range of $135,000 – $140,000 plus stock options.

Schedule

Remote‑first with flexible hours; hybrid option available at the Madison, WI headquarters. Position is based in the continental United States; candidates must be legally eligible to work and reside in the U.S. now and in the future (no sponsorship).