Demand Generation Specialist - Webinar Registration (Remote - US & Canada)

Key Responsibilities

• Develop end-to-end marketing campaigns for each sponsored webinar.
• Create registration-driving messaging, value propositions, and promotional strategies.
• Build and manage webinar promotion timelines and campaign calendars.
• Optimize campaigns to maximize registration volume and attendance rates.
• Write compelling webinar marketing copy across channels.
• Create email subject lines, headlines, body copy, CTAs, and registration landing page content.
• Create segmented email journeys and automated reminder workflows.
• Configure registration and engagement-triggered campaigns.
• Maintain Dermsquared standards while creating visually compelling campaigns that drive conversions.
• Design promotional assets using Canva or similar tools.
• Create email graphics, social media assets, digital advertisements, and webinar promotional materials.
• Monitor campaign performance and optimize based on results.
• Monitor registration trends and campaign performance metrics.
• Develop creative, messaging, and targeting optimizations.
• Identify opportunities to increase conversion rates and attendance.
• Leverage data and campaign insights to improve future webinar performance.

Qualifications

• 3+ years of marketing experience focused on webinar, event, or demand generation campaigns.
• Strong copywriting skills with demonstrated ability to drive conversions.
• Experience building email campaigns and journeys in marketing automation platforms.
• Proficiency in Canva or similar design tools.
• Experience developing multi-channel marketing campaigns.
• Strong project management and organizational skills.
• Ability to work independently with minimal oversight.
• Healthcare, pharmaceutical, medical education, or life sciences marketing experience preferred.
• Familiarity with Iterable or other email building systems such as Salesforce Marketing Cloud, Hubspot, or Mailchimp.
• Experience promoting webinars, virtual events, or educational programs.
• Understanding of performance marketing principles and conversion optimization.