Demand Generation Specialist - Webinar Registration (Remote - US & Canada)

Dermsquared is seeking an experienced Freelance Webinar Registration Marketing Specialist to drive healthcare professional (HCP) registration and attendance for a growing portfolio of sponsored virtual webinars. This role is responsible for developing and executing high-performing, multi-channel marketing campaigns that increase webinar registrations, engagement, and attendance. The ideal candidate is a performance-driven marketer who can translate complex clinical or pharmaceutical topics into compelling campaigns that motivate healthcare professionals to register and attend. Key Responsibilities Webinar Campaign Strategy & Execution Develop end-to-end marketing campaigns for each sponsored webinar. Create registration-driving messaging, value propositions, and promotional strategies. Build and manage webinar promotion timelines and campaign calendars. Optimize campaigns to maximize registration volume and attendance rates. Copywriting & Content Development Write compelling webinar marketing copy across channels. Create email subject lines, headlines, body copy, CTAs, and registration landing page content. Develop promotional messaging tailored to healthcare professional audiences. Create webinar nurture and reminder email sequences. Email Marketing Build and deploy campaigns within Iterable. Create segmented email journeys and automated reminder workflows. Configure registration and engagement-triggered campaigns. Monitor campaign performance and optimize based on results. Creative Development Design promotional assets using Canva or similar tools. Create email graphics, social media assets, digital advertisements, and webinar promotional materials. Adapt creative to sponsor branding requirements while maintaining Dermsquared standards. Develop visually compelling campaigns that drive conversions. Social Media Marketing Write and design organic social media posts. Develop supporting promotional content across multiple channels. Create social asset variations for campaign testing and optimization. Performance Optimization Monitor registration trends and campaign performance metrics. Develop creative, messaging, and targeting optimizations. Identify opportunities to increase conversion rates and attendance. Leverage data and campaign insights to improve future webinar performance. Qualifications Required 3+ years of marketing experience focused on webinar, event, or demand generation campaigns. Strong copywriting skills with demonstrated ability to drive conversions. Experience building email campaigns and journeys in marketing automation platforms. Proficiency in Canva or similar design tools. Experience developing multi-channel marketing campaigns. Strong project management and organizational skills. Ability to work independently with minimal oversight. Preferred Healthcare, pharmaceutical, medical education, or life sciences marketing experience. Experience marketing to physician or healthcare professional audiences. Familiarity with Iterable or other email building systems such as Salesforce Marketing Cloud, Hubspot, or Mailchimp. Experience promoting webinars, virtual events, or educational programs. Understanding of performance marketing principles and conversion optimization. Success Metrics This Role Will Be Measured On Webinar registrations generated Webinar attendance rates