Demand Generation Manager - Paid Social

About Us

Canopy is a fast-growing SaaS company in Draper, Utah building simple, efficient software for accounting firms. We aim to revolutionize the accounting space with modern, user-friendly software for a neglected industry. Our Practice Management Suite helps clients unlock the firm they've always wanted. We emphasize delighting customers, solving problems, and being good people. Recently, we secured $70M in Series C funding to support our mission.

About the Role

The Demand Generation Manager - Paid Social at Canopy will own our paid social program end-to-end—building audiences, launching and testing campaigns, managing creative, and reporting on pipeline and net-new revenue. This hybrid position (M, W, F in-office) in Draper, Utah is ideal for a hands-on paid media operator comfortable working across Meta, LinkedIn, Reddit ads managers, and CRM systems. You’ll tell a clear, defensible story about how advertising drives business results.

Responsibilities

• Paid social ownership: Plan, launch, optimize, and scale paid campaigns across Meta, LinkedIn, Reddit, and emerging platforms. Manage day-to-day campaign structure, targeting, bidding, pacing, and optimization, including supporting paid search on Google Ads.
• Audience building: Develop and maintain audience layers—matched/custom audiences, ICP/ABM segments, retargeting pools, lookalikes, and suppression lists—using firmographic, intent, and CRM data.
• Testing and experimentation: Run a continuous, structured test roadmap across audiences, creative, offers, placements, and landing pages. Set hypotheses, document learnings, and integrate winning strategies into the program.
• Attribution and storytelling: Analyze performance from multiple angles (platform data, HubSpot, Salesforce, multi-touch attribution, self-reported attribution) to connect spend to MQLs, SQLs, pipeline, and net-new revenue. Defend results and recommend next steps.
• Budget management: Own the paid social budget, forecasting, pacing, and reallocating spend toward high-performing channels, audiences, and offers.
• Creative management: Brief, prioritize, and manage creative requests with design/content teams. Maintain the creative library, track fatigue, and refresh assets to prevent performance decline.
• Content ideation and creation: Partner with content and product marketing on campaign concepts, offers, and messaging. Write ad copy or produce lightweight creative when speed is critical.
• Influencer and community partnerships: Collaborate with industry influencers, creators, and communities on sponsored content, co-branded programs, and paid amplification. Measure their impact alongside other channels.
• Collaboration: Work closely with demand gen, content, product marketing, sales, and RevOps to align campaigns and ensure leads are routed, followed up on, and measured correctly.
• AI-enabled workflow: Use AI daily for ad copy variants, audience/competitor research, creative concepting, and performance analysis. Proactively integrate AI into demand gen processes.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of hands-on paid media experience, with a focus on paid social (Meta, LinkedIn, Reddit, or similar) in B2B or B2C. Google Ads experience is a plus.
• Proven track record of driving measurable business results (pipeline and revenue, not just clicks/leads).
• Deep in-platform expertise: campaign architecture, bidding strategies, conversion tracking, pixels/CAPI, and platform reporting.
• Experience building and managing audiences (matched, custom, lookalike, ABM target lists, suppression lists).
• Strong analytical skills, comfortable working with ad platform data, CRM data (HubSpot/Salesforce), and spreadsheets to answer attribution questions.
• Experience owning a media budget and reporting on efficiency metrics (CPL, cost per MQL/SQL, CAC, pipeline per dollar).
• Ability to write persuasive ad copy and create actionable creative briefs for designers/video editors.
• Experience with influencers, creators, or community sponsorships is a plus.
• Collaborative relationship-builder across marketing, sales, and RevOps.
• Bias for action and appetite for testing—preferring to launch, learn, and iterate over waiting for perfection.
• Strong attention to detail and organizational skills.
• Fluent in using AI tools daily, with experience building custom AI skills/Gems/GPTs for recurring demand gen tasks. Commitment to sharpening AI skills as tools evolve.

We encourage candidates to apply even if they don’t perfectly fit the description.

Benefits

• Flexible Paid Time Off (encouraged to use) + 10 company holidays.
• Health benefits: Medical, Dental, Vision, and HSA match.
• 401(k) with 100% match up to 3% of contributions (immediate eligibility, 100% vesting).
• Mental health support: Access to Impact Suite and Employee Assistance Program (EAP).
• Paid New Parent Leave and Birthing Parent Leave.
• Supplemental benefits: 100% company-paid Basic Life & AD&D insurance, long/short-term disability coverage.
• Nectar: Peer-to-peer recognition program.
• Company events: Monthly meetings, summer parties, and more.
• ERG Committees: Initiatives for education, community outreach, recruiting, and onboarding.
• Fully-stocked kitchen with options for various dietary preferences.

Values

• Own: Focus on outcomes and hold ourselves accountable.
• Win: Delight customers with the best products and services.
• Do Good: Strive to be good people in our work.
• Embrace Curiosity & Candor: Approach everything with curiosity; give feedback as kindness.
• Act Startup Fast: Operate with speed, hunger, intensity, and scrappiness.