Sr. Demand Generation Manager

For our client, we are seeking a Sr. Demand Generation Manager to join the team of a leader in the Information Technology space. This role will own full-funnel demand generation strategy with a sharp focus on marketing-sourced pipeline and new logo revenue. The person in this position will partner closely with Product Marketing and other cross-functional teams to build scalable campaigns, sharpen audience targeting, and improve conversion across the lead-to-opportunity journey. This is an opportunity to shape a modern B2B marketing engine in an AI-driven environment where experimentation, personalization, and performance measurement are central to success. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $110,000 – $130,000 annually Responsibilities Own performance metrics for marketing-sourced pipeline and new logo revenue Build and scale full-funnel demand generation programs across multiple channels Use AI tools to improve campaign development and audience insights Develop sophisticated audience segmentation strategies Design and optimize the lead-to-opportunity funnel Implement AI-assisted experimentation across all funnel stages Collaborate with Product Marketing to create compelling campaign messaging Qualifications 5+ years of B2B demand generation experience with revenue targets for new customer acquisition Proven success in generating qualified pipeline, not just leads Strong analytical skills for data-driven decision-making Hands-on experience with lead scoring and nurture programs Demonstrated use of AI tools for campaign optimization and personalization Strong collaboration skills with cross-functional teams Excellent writing skills for effective marketing content Benefits Potential for professional growth in a progressive AI-driven marketing environment Opportunity to be a key player in building scalable demand programs Collaborative work culture with cross-functional teams Focus on diversity and inclusion in the workplace Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.