Sr. Demand Generation Manager

About the role

As a Sr. Demand Generation Manager at vCluster Labs, you aren't just running campaigns, you are building the targeted account motion that turns the right platform engineers and infrastructure leaders at the right enterprises and AI Cloud providers into pipeline. There's no existing playbook. You write it. You own paid channels, account-focused programs, and the reporting that proves what's working.

Responsibilities

• Targeted Account Campaign Ownership: Build and execute multi-touch campaigns aimed at specific platform engineering and infrastructure personas at enterprise accounts and AI Cloud providers, not broad awareness plays, but precise programs designed to get the right people into pipeline. You decide the channel mix, you build the programs, and you own the results.
• Channel Management: Own paid social (LinkedIn), paid search, content syndication, and digital programs day-to-day. You manage budget allocation across channels, cut what isn't working, and make the case for what should get more spend.
• Livestream & Digital Program Execution: Build and run the livestream and webinar motion — not just contribute to it. You own the campaign wrapper, the platform, the promotion, and the follow-through that turns registrants into pipeline.
• Sales Collaboration: Work directly with sales to align on target accounts, ICP definition, and what pipeline looks like at each stage. Sales is your customer — you close the gap between a campaign touch and a qualified conversation.
• PMM & DevRel Partnership: Pull content and thematic direction from PMM and DevRel to fuel your programs. Advocate for what your campaigns need — blogs, white papers, videos and make sure what gets produced lands in a channel where it does pipeline work.
• Pipeline Reporting: Own the metrics that matter: pipeline influence, new opportunities sourced, channel efficiency, and budget performance. You build the reporting infrastructure and you present the numbers in terms the CEO and sales leader care about.

Requirements

• B2B Demand Gen Ownership: You've owned demand gen at a B2B SaaS or infrastructure company, ideally selling to technical buyers (DevOps, platform engineering, CTOs).
• Marketing Technology Fluency: You're fluent in the modern demand gen stack: HubSpot or Marketo, Salesforce, LinkedIn Ads, Google Ads, intent data (6sense, Bombora), and at least one ABM platform.
• Revenue-Oriented Mindset: You report on pipeline contribution, not just leads. You can explain CAC, LTV, and payback period in a conversation with the CEO.
• Builder Mentality: You've built programs from early-stage there's no existing playbook here, and you're energized by that, not slowed down by it.

Qualifications

• Experience marketing to Kubernetes, platform engineering, or cloud infrastructure personas.
• Familiarity with developer-led or product-led growth motions alongside traditional demand gen.
• Experience supporting a sales team that runs shorter, high-velocity deal cycles alongside complex enterprise deals.
• You've worked at a company between Series A and Series C and know what it means to do more with less.

Skills

• Fluent in the modern demand gen stack: HubSpot or Marketo, Salesforce, LinkedIn Ads, Google Ads, intent data (6sense, Bombora), and at least one ABM platform.
• Experience owning demand gen campaigns and reporting on pipeline contribution.
• Ability to build and execute targeted account campaigns and align with sales to drive pipeline.
• Strong communication and collaboration skills with sales and cross-functional teams.

Benefits

• Competitive Salary: We offer a competitive compensation package, including equity.
• Platinum-Level Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).
• Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.
• Workplace Flexibility: We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.

Culture & Values

• Make it Happen: We have a relentless bias for action and the grit to push through obstacles. We do whatever it takes to figure it out, put in the work, and ruthlessly prioritize the actions that drive measurable impact for the business.
• Own the Outcome: We understand that our responsibility doesn't end when a task is checked off; it ends when the value is delivered. We connect our daily individual actions to the broader success of the company and our customers.
• Create Wow: We measure success by the experience we generate, both inside and outside the company. For our customers, this means impressive speed and intuitive experiences. For our team, this means going the extra mile to support one another and to continuously drive each other to new heights.
• Open Source, Open Mind: We are actively contributing to and maintaining open-source projects. Internally, we foster meritocracy — the strongest ideas win, no matter who or where they come from.
• Build Tomorrow’s Standards, Intentionally: We don't just ship software; we define the state-of-the-art of tomorrow. We are fearless in tearing down old approaches to build something better, but we are disciplined in how we do it because we know our users rely on our technology to run mission-critical infrastructure platforms.

Pay

$125K - $145K

Schedule

Remote-first work culture