Sr. Demand Generation Manager

About Our Client:This organization operates in the payments industry, providing integrated payment solutions that simplify credit and debit card transactions for businesses. It addresses the challenge of seamless payment processing across in-store, online, and mobile channels. With over $12 billion processed annually for thousands of businesses, the company has established itself as a recognized leader committed to supporting entrepreneurs and business professionals by fostering long-term partnerships and a collaborative culture. About the Opportunity:The SR. DEMAND GENERATION MANAGER will lead the demand generation engine by developing and managing account-based marketing and buying-signal programs that convert intent into qualified pipeline specifically for the automotive and veterinary verticals. This role is essential for driving growth through data-driven, multi-channel campaigns and close alignment with sales and revenue operations, ensuring high-impact marketing strategies that sustain and expand the organization's market reach. Responsibilities:Develop and execute end-to-end demand generation strategies focused on account-based and buying-signal initiatives.Manage account coverage plans, prioritizing accounts and channels based on strategic criteria.Plan, launch, and optimize multi-channel campaigns, monitoring performance and ROI.Collaborate with Sales and Partnerships on account handoff, lead scoring, and service level agreements.Own demand generation analytics and reporting to inform stakeholder decisions.Maintain persona maps and messaging strategies aligned with demand generation goals.Manage the demand generation budget relative to ROI targets.Partner with Content and Product Marketing teams to evaluate content performance and implement promotional campaigns.Monitor industry and competitive trends to keep strategies current. Requirements:Minimum 6 years of B2B marketing experience in demand generation, growth marketing, or digital marketing management.Proven experience building or scaling account-based marketing programs including account tiering and sales collaboration.At least 2 years managing intent-triggered programs with direct sales engagement.Demonstrated ability to design and optimize full-funnel demand generation campaigns.Minimum 4 years of SaaS industry experience.Experience working in lean marketing teams, capable of leading and contributing hands-on.Preferred experience in payments or vertical B2B SaaS, and automotive or veterinary sectors; relevant academic credentials a plus. Pay Range and Compensation Package:The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors. Benefits & Perks:Company-paid health, dental, and vision insurance for employees and dependents.401(k) plan with 6% company match.Flexible Spending Accounts (FSA) and Dependent Care FSA.Company-paid long-term and short-term disability insurance.Paid company holidays, floating holidays, and volunteer day.Paid time off.Home office equipment stipend.Annual learning stipend. Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note:RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.