Demand Generation Manager, Email Campaigns

Job Summary

We are seeking a highly experienced, performance-driven Demand Generation Manager, Email Campaigns to own and scale our email and lifecycle marketing engine. This role is not a "campaign deployer" role—it is a strategic operator and builder. You will partner closely with Demand Gen, Product Marketing, Sales, and RevOps to ensure email is fully integrated into every campaign and revenue motion.

The Ideal Candidate

• Bridges lifecycle marketing expertise across acquisition, nurture, acceleration, and retention
• Has advanced knowledge of Oracle Eloqua and marketing automation architecture
• Has proven experience building complex, high-performing nurture programs
• Is a world-class writer with exceptional messaging skills
• Has a data-driven mindset with strong testing and optimization frameworks

Essential Duties/Responsibilities

• Owns the strategy and execution of end-to-end email and lifecycle marketing programs
• Designs sophisticated nurture pathways aligned to buyer stages, personas, and intent signals
• Builds and manages multi-threaded campaigns that support pipeline creation and acceleration
• Pairs with Demand Gen to integrate email into broader campaign ecosystems (paid, web, sales, events)
• Serves as the in-house expert on Oracle Eloqua, owning system architecture and best practices
• Builds and optimizes complex program canvases, segmentation logic, lead scoring models, and routing flows
• Ensures data integrity, proper attribution, and seamless integration with CRM (e.g., Salesforce)
• Continuously improves automation frameworks to increase scalability and efficiency
• Writes high-performing email copy across all funnel stages—awareness, nurture, conversion, and retention
• Translates product and campaign messaging into compelling, action-oriented email experiences
• Maintains a consistent, high-quality brand voice across all lifecycle communications
• Owns email performance metrics: deliverability, engagement, conversion, and pipeline impact
• Builds and executes A/B and multivariate testing strategies
• Analyzes campaign performance and translates insights into continuous improvements
• Reports on lifecycle performance and influences broader marketing strategy

Qualifications

• Bachelor's Degree or equivalent experience preferred
• Typically 8+ years experience in demand generation, digital marketing, or related roles, with a focus on lead generation, nurturing, and pipeline growth
• B2B experience is preferred
• Strong understanding of demand generation strategies, tactics, and best practices
• Proven experience in planning and executing successful demand generation campaigns across multiple channels
• Data-Driven Approach: Analytical mindset with the ability to leverage data and insights to drive decision-making and optimize campaign performance
• Proficiency in marketing analytics tools and metrics
• Experience with marketing automation platforms, such as HubSpot, Marketo, or Pardot
• Familiarity with lead management, email marketing, and marketing automation best practices
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams
• Excellent written and verbal communication skills
• Results Orientation: Results-driven mindset with a track record of meeting or exceeding demand generation targets and KPIs
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Creative Thinking: Ability to think creatively and develop innovative demand generation strategies and tactics
• Stays up-to-date with emerging marketing trends and technologies
• Demonstrated ability to adapt to changing market conditions, priorities, and technologies
• Willingness to learn and evolve in a dynamic and fast-growing organization

Work Environment

Work in a clean, pleasant, and comfortable office or home setting.

Salary Range

$100,800.00 to $189,000.00

Benefits

A variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program. Please click the following link for detailed information about our benefits offerings: https://www.trinet.com/documents/blt5b61a1040aae1904