Demand Generation Manager

About the role

As a Demand Generation Manager, you’ll play a critical role in driving pipeline growth through strategic, audience-first campaigns. You will lead integrated, full-funnel campaign strategies from planning through execution — working across product marketing, content, SDRs, sales, and digital to create high-impact campaigns that drive measurable results.

What You’ll Do

• Owning the strategy and execution of integrated campaigns across key buyer journeys, targeting both net-new and install base audiences.
• Translating high-level GTM priorities into actionable campaign plans — including content strategy, segmentation, offer creation, nurture, and follow-up motions.
• Developing clear, measurable campaign goals that ladder up to pipeline creation, opportunity influence, and revenue growth.
• Partnering with content strategy and product marketing to refine messaging frameworks and ensure alignment across personas, segments, and funnel stages.
• Leading campaign syncs, driving alignment across functions (sales, SDRs, digital, content, regional teams), and ensuring flawless execution.
• Own campaign performance reporting and making data-driven decisions to optimize engagement and conversion.
• Contributing to innovation across marketing execution — testing new tactics, channels, or messaging to improve impact.
• Championing audience insights, using tools like 6sense, LinkedIn, and CRM data to inform targeting and messaging strategies.

What You Need to Succeed

• 3-5 years in growth, demand generation, or integrated marketing roles at a B2B SaaS or technology company.
• Proven experience leading full-funnel campaigns — from strategic planning to execution and reporting.
• Deep understanding of how to segment and engage complex audiences across different funnel stages.
• Strong cross-functional leadership and project management skills; ability to navigate ambiguity and drive alignment.
• Excellent communicator with the ability to craft compelling messaging and clearly articulate campaign impact.
• Familiarity with marketing technology tools such as 6sense, Marketo, Salesforce, and/or marketing AI tools.
• Passion for marketing to marketers — and a mindset of continuous learning, testing, and optimization.

Additional Skills That Could Set You Apart

• Experience supporting campaigns at a B2B SaaS organization.
• Hands-on experience using GenAI or automation tools to improve campaign performance or reduce lift.

Compensation Details

The base salary for this role ranges from $90k to $120k, plus a 15% bonus structure. Sitecore offers a comprehensive benefits package, including multiple health insurance options (medical, dental, and vision coverage), a 401(k) retirement plan with company matching contributions, generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days), fully paid parental leave for new parents, company-paid disability insurance (short-term & long-term coverage) and life insurance, and an Employee Assistance Program supporting employees’ well-being, and a number of voluntary benefits to choose from available upon date of hire.