Demand Generation Manager

About Our Client:This organization operates in the technology industry with a focus on demand generation marketing for AI-driven solutions. It addresses the challenge of effectively reaching and engaging enterprise buyers across sectors such as telecom, AdTech, financial services, and the public sector by leveraging digital acquisition, search optimization, and lifecycle marketing to build qualified sales pipelines. About the Opportunity:The DEMAND GENERATION MANAGER will lead digital marketing efforts to drive demand generation through SEO, paid media, and lifecycle programs. This role is responsible for developing and executing strategies that convert digital engagement into qualified pipeline, collaborating across teams to align marketing activities with buyer needs and sales objectives. The position is critical for scaling the organization’s growth by optimizing digital channels and marketing automation. Responsibilities:Develop and execute SEO and answer engine optimization strategies in partnership with content teams and agencies.Manage paid search, paid social, and remarketing campaigns, including budget, audience targeting, and optimization.Collaborate with sales and go-to-market teams to align demand generation campaigns with buyer journeys and pipeline goals.Analyze performance data to optimize channel investments and recommend testing opportunities.Build and maintain segmented audiences and targeting lists for campaigns.Oversee website conversion optimization, including forms, calls to action, and landing pages.Design and manage email nurture programs and workflows using HubSpot.Coordinate webinar strategy and execution as part of lifecycle marketing.Plan and execute integrated demand campaigns, managing budgets and coordinating with related marketing teams.Monitor and report on digital-sourced pipeline contribution and campaign ROI.Translate campaign insights into actionable market intelligence and collaborate with cross-functional teams to refine strategies.Evaluate new marketing platforms and channels for growth opportunities. Requirements:Four to seven years of B2B demand generation experience, with at least two years directly managing paid media and/or SEO.Proven ability to develop demand generation strategies aligned with business goals.Hands-on experience with HubSpot marketing automation, including workflows, segmentation, and email campaigns.Familiarity with Salesforce integration.Experience building nurture programs and understanding of sales cycle complexities.Comfort working with technical buyers in enterprise sales environments.Practical use of AI tools in marketing activities. Pay Range and Compensation Package:Estimated base salary range: $95,000 to $110,000.Salary will be based on candidate experience and skills demonstrated during evaluation. Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note:RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.