Demand Generation Manager

For our client, a leader in the Enterprise Technology space, we are seeking a Demand Generation Manager to drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation.

About the role

You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Develop and execute a demand generation strategy aligned with revenue goals and audience segments
• Run ABM programs focused on high-value retail accounts
• Create integrated ABM campaigns across digital, email, and events, coordinated with sales
• Establish and scale the account-based marketing toolkit with personalized content and templates
• Manage broader demand programs for mid-market retail on the company alongside ABM efforts
• Develop KPIs, track performance, and optimize ROI of demand generation programs
• Collaborate cross-functionally with product marketing, sales, and content teams for message alignment
• Activate partner relationships to amplify campaigns, manage agency and vendor relations effectively

Qualifications

• Proven experience in running Account-Based Marketing (ABM) programs targeting large retail enterprises
• Direct marketing experience with large, complex retail accounts generating significant pipeline
• 5+ years in B2B demand generation, preferably in SaaS or commerce technology
• Track record of developing and executing multi-channel demand generation campaigns
• Deep understanding of ecommerce platforms and the retail technology ecosystem
• Ability to measure and enhance campaign ROI and customer acquisition cost
• Strong collaboration and communication skills with a focus on stakeholder management

Pay

$115,200 – $134,310 annually

Benefits

• Flexible working arrangements including hybrid options
• Opportunity to lead and mentor a high-performing marketing team
• Engagement with innovative e-commerce marketing strategies
• Exposure to diverse marketing channels and advanced tools
• Working in a dynamic team focused on revenue growth and market presence