Demand Generation Manager

About the role

We are seeking a hands-on Demand Generation Manager to build and scale the engine that turns Ent's category-defining product into pipeline. This is an early, high-ownership role: you'll own demand across channels, scale pipeline, and do it as a builder leveraging AI to move fast.

What You’ll Achieve (Responsibilities)

• Own demand generation strategy and execution across paid media, digital, webinars, field events, and partner marketing, with pipeline growth as the north-star metric.
• Build and scale pipeline in partnership with sales.
• Design and run field marketing programs including events, workshops, executive briefings as a primary near-term growth lever, prioritizing buyer education over pure spend.
• Develop and manage partner marketing programs that expand reach through the ecosystem.
• Leverage AI natively across the workflow — content, campaign creation, analysis, and operations — to build and ship more.
• Plan and execute integrated, multi-channel campaigns that educate a technical, security-minded audience on Ent's approach to intent-aware prevention.
• Build reporting and analytics to measure pipeline contribution, program ROI, and funnel efficiency, and to inform where to invest next.
• Partner closely with sales, product marketing, and leadership to align programs to revenue goals and go-to-market priorities.
• Establish the processes, cadences, and infrastructure that let demand generation scale as the company grows.

What You’ll Bring (Requirements)

• 5+ years in demand generation, growth marketing, or a related B2B marketing role.
• A track record of driving measurable pipeline growth, ideally from $5-10M to $50-100M.
• Startup or high-growth experience, with a hands-on, builder mindset — comfortable executing directly rather than relying on a large team or agencies.
• AI-native approach to marketing: you instinctively ask how AI can help you build, create, and analyze faster.
• Experience across multiple channels, including field events and, ideally, partner marketing.
• Comfort operating with ambiguity and change, and building programs and processes from the ground up.
• Excellent collaboration skills, particularly partnering with sales to align on and drive pipeline.
• Familiarity with our stack of HubSpot, Asana, Figma, Canva, Camtasia is helpful, but no hard tooling requirements; we value how you think over which platforms you've used.
• B2B SaaS/ cybersecurity background preferred.