Demand Generation Lead

Responsibilities

• Develop and execute multi-channel demand generation strategies across paid search, LinkedIn, Reddit and emerging channels to drive qualified pipeline and growth
• Own campaigns end-to-end, from strategy and creative development through launch, testing, optimization and performance reporting
• Identify and test new opportunities across media, podcasts, content, partnerships and emerging channels to uncover scalable growth opportunities
• Analyze campaign performance and customer insights to improve acquisition efficiency and inform future strategy
• Partner with Sales, Product and Marketing to align demand programs with our ICP, buyer journey, messaging and go-to-market priorities
• Use AI to improve campaign development and execution, automate repeatable processes, and build scalable systems that make demand generation more efficient

Requirements

• 3+ years of experience in demand generation, performance marketing, growth marketing, or a related discipline
• Hands-on experience with paid acquisition, particularly Google Ads and LinkedIn Ads, with a strong understanding of campaign optimization and measurement
• Strong strategic and analytical judgment with the ability to connect marketing activity to pipeline and business outcomes
• Demonstrated ability to use AI to improve the quality, speed and scalability of marketing work
• Highly autonomous, curious and comfortable working in a lean, fast-moving environment with a strong experimentation mindset

Skills

• Experience in cybersecurity or information security, ideally in B2B SaaS
• Experience marketing technical products to B2B audiences
• Experience with Reddit Ads, Webflow, CRO, SEO, or GEO
• Experience with Clay, AI-powered marketing workflows, or automation
• Experience with media, podcasts, partnerships or other emerging demand generation channels

Benefits

• Compensation Range: $115K - $170K

Schedule

• Full-time remote position across the US & Canada

Pay

• Compensation Range: $115K - $170K