Demand Generation Lead

Essential Duties and Responsibilities

• Design, execute, and optimize integrated demand generation campaigns across LinkedIn, Google, retargeting, email nurture, webinars, and ABM programs, trade channel and distributor partner activation, direct outreach sequencing to operational and facilities buyers, and event/field-based pipeline programs targeting logistics and industrial verticals to generate qualified pipeline for myQ Enterprise Own campaign build and execution within HubSpot, including audience segmentation, lead scoring configuration, workflow automation, nurture sequences, and full-funnel reporting to support MQL-to pipeline conversion
• Develop and execute ABM programs end-to-end, including target account selection, multi-channel campaign orchestration, buying committee engagement, and account-level pipeline reporting in Salesforce
• Partner with Sales to activate intent- and signal-based outreach plays, establish shared pipeline review cadences, and ensure seamless MQL handoff and lead routing through Salesforce
• Build and maintain campaign performance dashboards and reporting cadences that provide real-time visibility into pipeline contribution, MQL volume, cost per opportunity, funnel conversion rates, and marketing-sourced and influenced pipeline
• Run continuous A/B testing and experimentation programs across messaging, offers, audiences, landing experiences, nurture paths, and campaign sequencing to improve funnel performance and pipeline velocity
• Build and maintain pipeline acceleration programs, including re-engagement, late-stage nurture, and sales-assist content, designed to improve conversion rates and shorten sales cycle length
• Translate technical and operational concepts into compelling business value for enterprise buyers across logistics, warehousing, manufacturing, facilities management, and distribution operations
• Build and maintain buyer intelligence and account mapping capabilities, identifying the right entry point within each target account before Sales engages, including stakeholder mapping, org-level intent signal interpretation, and early-stage relationship context that shortens time-to-conversation in long-cycle deals
• Build and maintain sales enablement and GTM materials in partnership with Product Marketing on customer stories, competitive battle cards, ROI narratives, industry-specific messaging frameworks, executive presentations, and thought leadership content
• Develop and own key cross-functional marketing deliverables including messaging frameworks for operational and industrial buyers, creative briefs for agency partners, and campaign briefs that translate product and field insights into executable marketing programs
• Partner with Product Marketing and leadership to support product launches, market expansion initiatives, and vertical campaigns targeting logistics and distribution operations buyers
• Manage marketing technology stack hygiene and data integrity within HubSpot and Salesforce, including lead routing rules, campaign attribution, list management, and CRM data quality in collaboration with Revenue Operations
• Use data to make decisions quickly, shut down underperforming programs, and scale what works across channels and audience segments

Required Skills

• Bachelor's degree in marketing, Business, or a related field
• 5–8+ years of B2B demand generation experience
• Demonstrated proficiency in HubSpot and Salesforce
• Warehouse, Logistics/Supply chain or SaaS start up experience is highly preferred

Pay and Benefits

The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).

Qualifications

This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Schedule

Not specified

Benefits

Comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements)