Demand Finance Business Partner, North America

About the role

The Demand Finance Business Partner, North America is a key strategic and commercial partner responsible for supporting the sales and demand functions in delivering their business and financial objectives. This role bridges commercial ambition with financial execution, serving as a trusted partner to the North American sales, marketing and leadership teams. Balancing customer/channel dynamics, portfolio mix, pricing strategy, and trade promotions to drive sustainable growth is a central expectation of this role. Operating at the intersection of finance and commercial strategy, this position requires an analytically rigorous and commercially sharp professional who can turn complex datasets into actionable recommendations. The role is both strategic and tactical, requiring the ability to identify high-level trends and risks while maintaining a hands-on approach to uncover root-cause insights and manage trade budget stewardship.

The position is based out of our Corporate office in Nashville (TN), Louisville (CO) or New York City (NY) with a hybrid schedule of 3 days in-person per week, and reports to the Finance Director, NORAM.

Responsibilities

Commercial Performance & Revenue Optimization

• Channel & Customer Profitability: Lead the review, analysis, and optimization of channel-specific and customer-specific profitability. Develop and maintain transparent performance views to highlight risk areas and unlock growth opportunities.
• Route to Market & Portfolio Analysis: Analyze and optimize Route to Market (RTM) structures and portfolio margin profiles in close collaboration with Category Management and sales leadership.
• Pricing & Revenue Management: Partner with the Strategic Revenue Management (SRM) team to execute pricing strategies, evaluate promotional elasticity, and ensure commercial alignment with overall financial targets.
• Channel Specific Financial Support: Partner with specific sales channels to model performance, evaluate go-to-market strategies, and drive Net Sales Value (NSV) and Gross Sales Value (GSV) optimization.

Trade Investment & Budget Stewardship

• Trade Expenditure Management: Oversee the planning, forecasting, tracking, and controlling of the Trade Expenditure budget to ensure optimal financial discipline.
• Promotion Effectiveness & ROI: Establish robust analysis frameworks to evaluate trade promotion effectiveness, measure spending efficiency, and maximize return on investment (ROI).
• Accrual & Close Governance: Evaluate and assess outstanding trade expense commitments to inform trade accruals during the periodic close process ensuring compliance with internal governance.
• Overhead & A&CP Partnership: Provide financial governance over commercial overhead structures and partner with marketing teams to manage Advertising & Consumer Promotion (A&CP) budgets and drive actionable insights.

Integrated Business Planning & S&OP+ Integration

• S&OP+ Demand Management Review (DMR): Serve as the core finance representative for Step 2 of the S&OP+ cycle (Demand Management Review). Synthesize operating plans and market assumptions to align sales forecasts with corporate financial commitments.
• Strategic Business Planning: Conduct market research, financial modeling, and scenario analysis to assist in the development and execution of the annual and multi-year Business Plans.
• Innovation Evaluation: Provide financial assessments, business case modeling, and post-launch performance analysis for local innovation pipelines to ensure margin-accretive growth.

Financial Analysis, Reporting & Performance Tracking

• Forecast & Trend Analysis: Provide timely and accurate financial forecasts, month-end variance analyses, and commentary regarding prevailing business trends and market drivers.
• Performance Indicators: Define, calculate, and monitor key performance indicators (KPIs), financial benchmarks, and performance scorecards to hold the commercial business accountable.
• Executive & Ad Hoc Reporting: Prepare executive-ready reports, business reviews, and ad hoc financial analyses to support key decisions by the leadership team.

Collaboration & Team Leadership

• Cross-Functional Partnership: Build trusted relationships across Sales, Marketing, Category Management, and Demand teams, providing both constructive challenge and financial leadership.
• Global FP&A Liaison: Collaborate with Regional and Global FP&A teams to integrate local performance reporting into global rhythms and standardize financial frameworks.
• Staff Guidance: Provide coaching, training, and professional guidance to junior finance staff or cross-functional team members to elevate financial acumen across the organization.

Requirements

Education & Credentials

• Required: Bachelor's degree in Finance, Accounting, Business, Economics, or a related analytical field.
• Preferred: MBA, CPA, CA, or equivalent professional credentials.

Experience

• Professional Experience: 6+ years of progressive finance experience, with a heavy emphasis on commercial finance, sales finance, trade management, or financial planning.
• Industry Context: Experience within a Fast-Moving Consumer Goods (FMCG), Consumer Packaged Goods (CPG), or Food & Beverage environment is highly preferred.

Benefits

• Safety: Strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
• Earnings: Salary range from USD$105,000 to USD$144,000, 401k with Company match, and donation matching.
• Industry Competitive Benefits: Medical, dental, vision and employee assistance programs to meet individual or family needs.
• Continuing Education: In-house & online learning & development, as well as an education assistance program.
• Quality: Dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety.
• Other Perks: Free bag of premium pet food each month.

Pay

Base salary range: USD$105,000 – USD$144,000 per year. The total compensation package may also include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Eligibility for these additional elements depends on the position offered and the employee's work schedule.

Schedule

Hybrid schedule: 3 days in-person per week at the Corporate office (Nashville, TN; Louisville, CO; or New York City, NY).