Jobs · Marketing · California

Data Scientist, Modeler

Teleflora · Los Angeles, CA · 3 days ago
HybridMarketing$130k–$150k/yrFull-time

Job Description

  • Forecasting & Budgeting (Core Ownership)

    • Own forecasting models for:
      • Revenue, orders, conversion rates, and AOV
      • Marketing performance and demand planning
    • Partner with Finance and Leadership on budgeting and planning cycles
    • Build scenario models to support strategic decisions
    • Continuously improve forecast accuracy using statistical and machine learning techniques
  • Customer & LTV Modeling (Core Requirement)

    • Design and maintain Customer Lifetime Value (LTV) models
    • Perform cohort analysis, retention modeling, and customer segmentation
    • Identify key drivers of long-term customer value and profitability
    • Partner with Marketing and Product to apply LTV insights to acquisition, retention, and personalization strategies
  • AI / LLM Strategy & Implementation

    • Lead adoption of AI/LLM capabilities across analytics and business workflows
    • Identify and implement use cases such as:
      • Automated insight generation and reporting
      • Natural language querying (NL → SQL)
      • Customer behavior summarization and segmentation
    • Build prototypes and scalable solutions using APIs (OpenAI, Claude, Gemini, etc.)
    • Critically evaluate AI-generated outputs for accuracy, plausibility, and business relevance
  • Advanced Analytics & Modeling

    • Develop models for:
      • Demand forecasting and seasonality
      • Customer behavior and conversion drivers
    • Leverage GCP/BigQuery for large-scale data analysis
    • Identify key drivers of performance across product, pricing, and customer behavior
  • A/B Test Validation & Experimentation Support

    • Validate statistical significance and methodology of A/B tests
    • Ensure accuracy and consistency of test readouts
    • Define guardrails and best practices for experimentation measurement
    • Partner with Product and Analytics teams (without owning test execution)
  • Communication & Executive Storytelling (Critical)

    • Translate complex analyses into clear, actionable insights for non-technical stakeholders
    • Develop high-quality presentations and narratives for senior leadership and executives
    • Clearly articulate assumptions, risks, and confidence levels in models and forecasts
    • Influence decision-making through structured, data-driven storytelling
  • Data Strategy & Cross-Functional Collaboration

    • Work closely with:
      • Data Analytics Manager (India)
      • Data Engineering / DW team
      • Product, Marketing, and Finance stakeholders
    • Help define scalable data models and structures to support analytics and AI use cases
  • Tooling & Infrastructure

    • Build models and workflows using:
      • Python (preferred) or R
      • SQL / BigQuery (GCP ecosystem)
    • Work with modern AI tooling:
      • LLM APIs (OpenAI, Claude, Gemini)
    • Help establish scalable pipelines for both traditional ML and LLM-based systems
    • Establish best practices for prompt design, validation, and governance

    Qualifications

    • 5+ years in Data Science or Advanced Analytics (preferably eCommerce or consumer business)
    • Experience presenting to senior executives and driving decisions
    • Strong experience with:
      • Forecasting and time series modeling
      • Customer Lifetime Value (LTV) modeling
      • Python and SQL (BigQuery preferred)
      • Statistical analysis and experimentation
    • Proven ability to build executive-level presentations and communicate complex insights clearly
    • Hands-on experience with LLMs and AI tools (OpenAI, Claude, Gemini, etc.)
    • Experience building or prototyping AI-powered workflows or applications
    • Strong ability to evaluate and validate AI-generated outputs for accuracy and plausibility
    • Understanding of:
      • Prompt engineering
      • Model limitations (hallucination, bias, cost tradeoffs)
    • Excellent verbal and written communication skills
    • Ability to influence stakeholders across Product, Marketing, Finance, and Leadership
    • Master's degree (or foreign equivalent) in Data Science or Statistics

    Preferred

    • Experience with GCP ecosystem
    • Exposure to MLOps or productionizing models
    • Experience in eCommerce or high-volume consumer environments

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