Data Scientist

Experience with Metrics Definition and Improvement

To improve user engagement on our e-commerce platform, I was tasked with defining and refining key performance indicators (KPIs) that would drive our marketing and product strategies.

• Gathered data from various sources including Google Analytics, transactional database logs, and customer feedback surveys.
• Analyzed the data to identify trends in user behavior, such as bounce rates, conversion rates, and average session duration.
• Used this data to develop new KPIs like “time spent per visit” and “purchase frequency,” which were more closely aligned with our business goals.
• Presented findings to leadership, highlighting areas where we could optimize user experience and increase sales.
• Based on the insights gained, we implemented changes such as personalized recommendations and improved checkout processes, leading to a 15% increase in conversion rates within six months.