Data Scientist

Job Overview

Reporting to the Senior Director, Analytics, this position will design and implement sophisticated measurement methodologies to quantify the impact of our advertising campaigns, and translate insights into clear recommendations for clients and internal stakeholders. Additionally, the Data Scientist will be responsible for building statistical models and using advanced analytics to optimize internal business strategies and forecast trends. They will be instrumental in enhancing decision-making processes across the organization through their ability to package complex insights into a clear and actionable story.

Responsibilities

• Lead the development of new machine learning and advanced analytics to be deployed across Haymarket to support the growth of the business
• Design and implement measurement studies using exposed vs control methodologies to evaluate the effectiveness of pharmaceutical advertising campaigns, validating insights through statistical testing
• Analyze large healthcare, media, and prescription datasets to generate actionable insights for pharmaceutical clients and internal stakeholders
• Translate insights into clear stories tailored to both technical and non-technical audiences
• Build machine learning models to improve audience segmentation, content optimization, email performance
• Collaborate with Business Intelligence and Development teams to deploy those solutions, creating data visualizations that improve reporting and understanding of the data
• Serve as an internal team leader for data science, being a technical resource for the larger analytics team

Skills and Requirements

• Minimum of 4-6 years of related experience
• Past experience designing and building measurement frameworks using test and control methodologies to quantify campaign performance
• Experience querying and uncovering insights from healthcare claims data
• Demonstrated ability in applying data science and clustering techniques to segment audiences and predict user behavior
• Hands-on experience leveraging Python to clean and analyze large datasets, perform statistical analysis, and build predictive models
• Advanced SQL knowledge with ability to write own queries across large, complex datasets with high dimensionality
• Proficiency in using data visualization tools (Looker, PowerBI, etc) to translate data into compelling, narrative-driven dashboards for stakeholders
• Strong reporting and QA skills with attention to detail and accuracy, including the ability to identify anomalies and extreme outliers in large datasets
• Familiarity with web analytics platforms, including Google Analytics and/or Adobe Analytics
• Advanced Excel/Google Sheets capabilities
• Ability to think creatively about solutions to complex, ambiguous, data problems
• BS/MS degree in related field (or equivalent training and experience)

About Haymarket

Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of the products and the people. The philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services. Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands. Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events. Predicting the shape of the business in 3, 5, or 10 years is almost impossible; and the unpredictability is part of the appeal. Haymarket aims to be the perfect company to work with or for – we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding. As a Certified B Corporation, we're proud to be part of a community of companies working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet. An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.