Data Insights & LLM Communications Strategist
Arizona Public Service - APS · Phoenix, AZ · 1 wk ago
HybridCustomer ServiceFull-time
Summary
The Communications Insights/Strategy Consultant Senior drives strategic communications insights by transforming complex data, emerging trends, and external intelligence into clear, actionable recommendations that support executive decision-making and organizational planning. Strengthens the External Communications function through market intelligence, stakeholder analysis, media monitoring, and AI-driven insights, helping position the team as a trusted advisor and strategic partner across the organization.Major Accountabilities
- Develops and advances communications capabilities: Synthesizes complex data, audience intelligence, and external risks into clear, actionable insights. Monitors and analyzes market trends, stakeholder sentiment, media narratives, and emerging external factors to inform communication strategies and executive decision-making.
- Designs and implements communications measurement frameworks: Defines and tracks key performance indicators (KPIs) aligned to business and reputation outcomes, such as message effectiveness, narrative influence, and stakeholder perception. Establishes standards for consistent measurement and reporting, enabling the translation of communications activities into demonstrated business impact.
- Advances AI and analytics: Utilizes AI, analytics platforms, and emerging technologies to strengthen insights generation, monitoring, and predictive analysis. Evaluates and integrates new tools to enhance the organization's ability to identify trends, assess narrative dynamics, and understand APS's presence across AI-driven platforms and large language models.
- Promotes organizational capability: Drives adoption of tools, evolves workflows, and supports training across the communications function to enable more consistent and effective use of insights, measurement, and emerging technologies. Partners with communications colleagues and external vendors to identify and assess reputational risks, narrative vulnerabilities, and external opportunities, leading the development of proactive strategies and action plans to address risks and strengthen stakeholder trust.
- Collaborates cross-functionally: Integrates insights into planning and decision-making. Provides data-driven insight and counsel to communications leaders and stakeholders to inform messaging, positioning, and stakeholder engagement strategies. Manages relationships with select external vendors to deliver high-quality insights and analytics support.