Data Analyst II

Responsibilities

• Partner closely with the User Acquisition team across 2–4 mobile game titles to drive growth through thoughtful, data-informed decision-making
• Analyze UA performance data to identify trends, opportunities, risks, and key drivers impacting growth and efficiency
• Deliver clear, actionable insights and recommendations around campaign optimization, audience targeting, bidding strategies, creative performance, and budget allocation
• Evaluate key performance metrics including ROAS, CPI, retention, LTV, payback periods, and install growth
• Design and analyze A/B tests across creative concepts, acquisition channels, targeting strategies, and app store optimization efforts
• Collaborate with Creative teams to understand ad performance, funnel conversion, and opportunities for iteration and experimentation
• Work cross-functionally with Product, Finance, and Data teams to connect acquisition performance with broader business goals
• Build and improve dashboards, reporting frameworks, and analytical tools that help teams make faster, more informed decisions
• Conduct competitive and market analysis to identify emerging trends and growth opportunities
• Present findings and recommendations clearly and effectively to both technical and non-technical stakeholders

Qualifications

• 3–5 years of data analytics experience, with direct experience in the mobile gaming industry
• Strong understanding of and interest in mobile user acquisition and performance marketing
• Experience supporting products with hybrid IAP + IAA monetization models is strongly preferred
• Advanced proficiency in Excel or Google Sheets
• Strong SQL experience preferred
• Experience with analytics and visualization tools such as Tableau and Looker
• Experience using Python for data analysis is a plus
• Strong problem-solving skills, with the ability to explain not only the answer but also the thinking and analysis behind it
• Excellent communication and presentation skills, with the ability to tailor insights to different audiences
• Highly organized and detail-oriented, with the ability to balance multiple priorities in a fast-paced environment
• Passion for mobile games, experimentation, player behavior, and continuous learning
• Collaborative mindset with a proactive and positive approach to problem-solving