Data Analyst

About the role

CarParts.com is the go-to eCommerce platform for auto care and maintenance. We provide drivers with quality parts at competitive prices and enable them to schedule appointments with trusted mechanics directly through our website. Using world-class design principles and the latest technologies, we deliver a fast, intuitive digital experience backed by our company-owned national distribution network. With over 1,000 employees worldwide, we are scaling rapidly, fueled by our most recent strategic partnership and $35 million investment. This positions us for the next phase of growth as we continue to empower drivers along their journey. At CarParts.com, our culture goes beyond our core values of Safety First, Customer Focused, and Commitment to Excellence. We are a performance-driven, data-focused, and fast-paced team where results matter and winning is expected. Hungry & Hardworking: We set ambitious goals, measure progress with clear metrics, and hold ourselves accountable to deliver results. Promote from Within: We reward top performers with opportunities for growth and advancement. Collaborative & In-Person: We believe the best ideas and fastest execution happen face-to-face. High Standards: We move quickly, pay attention to details, and dig deep - whether it’s analyzing contracts, aggregating complex scenarios, or building clear, data-driven presentations. No Passengers: We value grit, ownership, and the relentless pursuit of results.

Responsibilities

• Analyze marketing campaign performance across channels including email, paid media, SEO, and loyalty programs to measure incremental impact and ROI
• Design, execute, and analyze A/B and multivariate tests across website pages, landing pages, and marketing funnels
• Define test hypotheses, sample sizes, success metrics, and statistical significance thresholds to ensure rigorous experimentation
• Monitor and report on key website KPIs including traffic, bounce rate, conversion rate, average order value, and session-level behavior
• Utilize web analytics platforms (Google Analytics / GA4, BigQuery) to uncover user behavior patterns and identify optimization opportunities
• Map and analyze customer journeys across the site to identify friction points and drop-off areas
• Build and maintain dashboards and reports to communicate marketing and website performance to stakeholders
• Translate business questions into analytical projects, conduct end-to-end analysis, and communicate actionable insights
• Collaborate with cross-functional teams to integrate test results and analytics findings into marketing strategy

Requirements

• Bachelor's or Master's degree in Data Analytics, Statistics, Marketing, Business Analytics, or a related quantitative field
• 2 years of professional experience in marketing analytics, web analytics, or a related analytical role
• Proficiency in SQL and Excel for data extraction, analysis, and reporting
• Familiarity with Python for statistical analysis
• Hands-on experience with web analytics tools (Google Analytics / GA4, BigQuery, or Adobe Analytics)
• Experience with e-commerce or retail marketing data
• Knowledge of SEO/SEM metrics and best practices
• Strong understanding of A/B testing methodologies, statistical significance, and experimentation best practices
• Experience with data visualization tools (Tableau, Looker, Power BI, or similar)
• Good communication skills and ability to translate data into actionable insights for non-technical stakeholders

Pay

A reasonable estimate for salary based on education, experience, and geographic location is: $80,000-$95,000