Data Analyst

Responsibilities

• Web Analytics & Tagging
• Implement Tracking
• Tag Management
• Organize and manage analytics tagging
• Manage container setups, triggers, and variables using tag management systems
• Address known gaps in our current tagging process
• Improve our overall tagging process by implementing custom tags as needed
• Adobe Analytics: Build custom eVars (Custom Insight Conversion Variables), props, events, and complex segmentation models
• Data Quality: Conduct regular audits to detect and fix broken tags or data leakage
• User Feedback & Experience Analytics
• Qualtrics VoC: Design, deploy, and maintain Voice of Customer (VoC) feedback intercepts
• Survey Integration: Connect survey response data with behavioral analytics behavioral datasets
• Insight Generation: Analyze open-text feedback using text analytics to uncover user pain points
• Service Design Support: Provide research and analytics insights that help QPP HCD team identify user needs, pain points, and improvement opportunities
• System Performance Monitoring
• Datadog Observability: Configure dashboards to monitor application performance metrics and error rates
• Correlate Data: Link technical performance drops (e.g., slow load times) to user conversion impacts
• Alerting: Set up real-time anomaly detection alerts to proactively identify tracking failures
• Perform regular site analysis, including data analysis on page views or data downloads
• Reporting
• Create complex dashboards and analysis from scratch based on ad hoc user requests and needs
• Integrate multiple qualitative data sources such as: ServiceNow helpdesk tickets, survey results from Qualtrics, Datadog heatmaps, and email distribution sign ups
• Extract, transform, and load data from various sources for reporting and/or dashboarding purposes
• Identify opportunities to leverage data to solve programmatic needs and problems for the team
• KPI Development: Help team define meaningful KPIs and indicators to measure product and service performance
• Mixed-Methods Analysis: Combine surveys, interviews, help desk tickets, and web analytics to answer questions and identify actionable insights

Qualifications

• A Masters Degree is required for this position
• A minimum of 5 years of relevant analytics experience (dashboarding, reporting, and data analysis) is required for this position; an advanced degree is equivalent to 3 years of experience
• Ability to weigh the pros and cons of a particular set of analytics tools and confidently select the best solution for the problem
• Solution-oriented mindset and proactive approach to solving complex problems
• Experience working with large quantities of data and answering complex analytics questions using at least one of the following tools: R, Python, SQL, and/or Excel
• Proficiency with ETL work
• Hands-on experience with analytics tagging and website analysis
• Hands-on experience with Adobe Analytics or a similar web analytics/business intelligence analytics platform
• Ability to apply strong analysis practices across a wide variety of reporting, dashboarding, and analytics platforms
• Experience working on an Agile team and demonstrating an Agile mindset
• Have lived and worked in the United States for 3 out of the last 5 years

Desired Qualifications

• Experience with statistical analysis and R, Python, SAS, or a similar language
• Additional holistic experience with data, including data architecture, data modeling, and standardization
• Experience with SQL (complex joins, window functions, common table expressions)
• Experience with Excel (especially with pivot tables and vlookups)
• Familiarity with the US Web Design System
• Agile Mindset: Experience working in Scrum or Kanban frameworks (Jira/Confluence)
• Data Storytelling: Ability to translate complex data into simple, actionable business recommendations
• Detail-Oriented: Strong focus on QA testing and data governance
• Experience working with government agencies