Customer Marketing Manager

Job Responsibilities

• Own development of strategic account growth plans aligned to sales, product, and segment priorities
• Identify and prioritize high-impact opportunities across accounts, categories, and customer segments
• Define clear growth initiatives, marketing priorities, and success metrics for each strategic account
• Shape the direction of customer-specific marketing programs that drive engagement, demand, and category expansion
• Translate account insights, market trends, and performance data into actionable marketing strategies
• Guide development of differentiated, customer-relevant campaigns and programs aligned to account needs
• Partner with Marketing, Product, and Enablement teams to ensure programs align to strategic priorities and commercial objectives
• Define requirements for successful account-level commercialization, including focus areas and activation priorities
• Establish performance metrics and track effectiveness of account-level marketing initiatives
• Identify gaps and recommend actions to improve performance and drive incremental growth
• Provide strategic direction for merchandising and customer activation opportunities that support growth objectives
• Provide ongoing visibility to leadership on account performance, opportunities, and risks

Core Skills & Requirements

• Strong commercial acumen and understanding of distributor and industrial business models
• Ability to translate data and insights into actionable growth strategies and marketing direction
• Strategic thinking and prioritization capabilities
• Demonstrated ability to own initiatives end-to-end—from strategy and prioritization through to in-market execution alignment and performance accountability
• Strong marketing instincts with ability to shape compelling, differentiated programs
• Proven ability to influence and align stakeholders without direct authority
• Strong cross-functional collaboration across Sales, Marketing, and Product
• Ability to operate at both strategic and execution-oversight levels
• Strong communication and presentation skills, including executive-level interactions
• Results-oriented with focus on measurable business outcomes