Customer Marketing Manager
Ladders · United States · 3 days ago
RemoteRemoteMarketing$105k–$120k/yrFull-time
Responsibilities
- Build a customer reference program transforming users into vocal advocates
- Interview customers to create compelling case studies and testimonials showcasing product value
- Collaborate with event and product teams to identify upsell opportunities within growth tactics
- Design and execute campaigns aimed at increasing adoption and utilization of the platform
- Develop user-facing collateral that simplifies legal-tech processes for existing customers
Qualifications
- 7+ years in customer marketing, advocacy, or lifecycle marketing in B2B SaaS; legal-tech or AI background preferred
- Deep curiosity about customer experiences, able to analyze user pain points and underlying motivations
- Strong writing skills demonstrated through drafting case studies, newsletters, and promotional content
- Experience in coordinating projects across various teams like Customer Success and Marketing
- Background in managing customer programs for advisory boards, etc
- Experience with executing email campaigns within HubSpot or similar platforms
- Bachelor's degree in Marketing, Communications, Business, or a related field
Benefits
- Dynamic, rapidly growing company culture aimed at organizational success
- Medical, Dental, & Vision Insurance for full-time employees
- Maternity and paternity leave available for full-time employees
- Short & long-term disability coverage offered
- Learning opportunities from a dedicated leadership team
- High-quality company merchandise provided to employees