Customer Insights Analyst - Remote

About the role

Lifeway is seeking a Customer Insights Analyst to provide advanced analytics support across Marketing, Sales, and Customer Support. This role will focus on customer segmentation, forecasting, campaign performance analysis, and delivering actionable insights that influence business decisions.

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Advanced customer segmentation, LTV analysis, and churn modeling
• Forecasting models, pipeline reporting, and predictive analytics
• Campaign performance analysis across digital channels
• Cross-functional insight delivery to Marketing, Sales, and Support
• Data quality validation and reporting process improvements
• Informal mentorship of Analyst I team members
• Limited travel - approximately 2-4 times per year, typically overnight

Qualifications

• Education: Bachelor's degree, required; Masters degree, preferred
• Skills, Knowledge, & Experiences, Required: 4+ years analytics experience, Strong SQL + Excel + BI tools, Experience with marketing or sales analytics, Exposure to forecasting / predictive modeling, Business Intelligence systems, SQL (advanced), Excel (advanced)
• Skills, Knowledge, & Experiences, Preferred: Power BI, Python or R, A/B testing, Attribution modeling, Customer journey analytics