Customer Growth Representative
PepsiCo · Elyria, OH · Yesterday
On-siteSales$61k–$94k/yrFull-time
Responsibilities
- Cultivate strong relationships and collaborate with Key Account Managers, field sales leaders, and Selling Operations.
- Deliver annual customer net revenue goals and share targets.
- Conduct in-person visits to customer locations to secure sales commitments, influence purchasing decisions, and discuss customer needs with store-level decision-makers.
- Present product options; recommend specific product mixes; and negotiate display, point of sale, point of purchase, and other product placement with customers and potential customers.
- Discuss upcoming promotions and potential tie-ins.
- Obtain purchase commitments.
- Maximize volume and revenue in assigned accounts using fact-based selling and strategic execution.
- Drive topline growth within a designated customer group (~200 accounts).
- Create and execute selling strategies aligned with period priorities, including display and promotional opportunities.
- Lead innovation and expand product distribution at the key account level.
- Activate local and national marketplace initiatives and promotions to build brand development.
- Enhance overall customer satisfaction through collaboration with Selling Operations and Commercial team.
- Maintain strong alignment with regional district managers and PBNA commercial leads to support selling initiatives.
- Sell and prepare agreements for new customer acquisition.
- Analyze business trends to develop and implement growth and sales strategies.
- Present key updates and performance insights to senior leadership quarterly to advise on and influence sales strategy.
Qualifications
- Bachelor’s degree or equivalent work experience and must have the following:
- 2+ years of fact-based selling, customer account management, preferably within the CPG industry in a DSD environment.
- Strong analytical skills and demonstrated proficiency in making data-driven decisions.
- Strong influence, relationship, management, and communication skills to achieve selling and customer initiatives.
- Ability to work a flexible schedule.
- Ability to lift 40 lbs. periodically, with or without a reasonable accommodation.
- Proficiency in Microsoft Suite applications.