Customer & Field Marketing Manager - US Remote

PerfectServe is a leading provider of clinical communication and physician scheduling solutions in the health IT space. Founded in 1997, the company has grown to over 400 employees, serves 30,000+ customers across medical practices, hospitals, and health systems, and generates $100 million+ in annual revenue. Our mission is to accelerate speed to care by optimizing provider schedules and routing communications—including messages, pages, calls, and alerts—to the right place at the right time in any care setting.

About the role

You will own two critical areas: customer and expansion marketing in partnership with Customer Success, and the field and event execution that segment owners scope. You will also build and manage the proof program—references, case studies, and advocates—that drives deal wins and enhances company valuation.

• Sales enablement: Create custom sales decks and assets for client engagements, particularly enterprise deals. Operationalize the master pitch and battlecards, onboard reps, and ensure deal assets stay current. Bridge marketing’s narrative with what reps present in the room.
• Field and event execution: Execute scoped events, including booth presence, on-site meetings, and follow-through. Own on-site ROI and the pre- and post-event motion with Sales and Customer Success.
• References, case studies, and advocacy: Build and own the reference and advocacy program. Recruit advocates, turn outcomes into proof, and partner with Content and Product Marketing for data and positioning.
• Field enablement: Develop field and event enablement materials in collaboration with Product Marketing’s core positioning.

Responsibilities

• Influence expansion pipeline and contribute to net revenue retention.
• Drive customer and expansion pipeline alongside Customer Success.
• Deliver measurable ROI from event execution, including pipeline and qualified meetings per event, on budget.
• Produce exit-critical proof, such as references and case studies.
• Support field contribution to acute pipeline for ABM motions.

Requirements

• 4+ years in customer marketing, field marketing, or events within B2B SaaS; healthcare IT experience preferred.
• Proven ability to build and manage programs, balancing events and customer motions without dropping either.
• Comfort partnering closely with Customer Success and Sales teams.
• Track record in reference and advocacy program development.
• AI-first approach to scaling field and customer content.
• Willingness to travel up to 25%.

Nice to Have

• Experience building a customer advocacy or reference program from scratch.
• Experience supporting diligence with customer proof points.

Benefits

• Remote-first work environment.
• Health, dental, vision, life, and disability insurance options available from day one.
• 401K with match and immediate vesting.
• 17 company holidays, 2 floating holidays, plus competitive paid time off policy.
• Internal advancement opportunities.

Pay

Salary range: $75,000–$85,000 USD per year, tailored to your background, strengths, and potential for growth. Compensation is determined by experience, skills, and the specific team or product area supported, with regular reviews to ensure fairness and consistency.