Senior Field Marketing Manager (Remote)

About the role

We are looking for a scrappy, results-driven Senior Field Marketing Manager to own end-to-end demand generation, execute high-impact regional events, and drive alignment with enterprise sales leaders for a major Financial Services vertical. This is a high-visibility leadership role as the dedicated "CMO" for the vertical, ideal for someone who thrives in fast-paced tech environments and loves bringing go-to-market strategies to life.

Responsibilities

• Build the yearly industry demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs through all contributors: account executives, business development representatives, partners, digital marketing, and global programs team.
• Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals.
• Evaluate and select key industry events and roundtables for participation; own the event strategy from creation to execution.
• Design and execute company-hosted webinars and in-person events to reach prospects and customers.
• Create new programs for account-based marketing and pipeline acceleration.
• Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline, and support the adoption of partner campaign toolkits.
• Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.).
• Collaborate with partner marketing to scale demand creation with partners, leveraging their expertise to increase awareness and create pipeline.
• Work in tandem with global campaigns team to leverage and adapt global campaigns for use in Financial Services industry marketing.
• Work cross-functionally to create campaigns-in-a-box for Financial Services specific use cases that are not covered by the global campaigns team.
• Work with corporate marketing and go-to-market teams to plan and host our flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
• Enable the Financial Services sales, BDR and partner teams on campaigns, key messages, and marketing programs.
• Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts.
• Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI.

Qualifications

• Experience: 7+ years in B2B Demand Generation or Field Marketing within fast-paced enterprise software/tech environments.
• Industry Focus: Prior experience marketing to Financial Services (CIOs, Enterprise Transformation leaders) is highly preferred, or direct exposure to ERP/Process Mining competitors (e.g., UiPath, Oracle, SAP).
• Mindset: "Scrappy" startup energy paired with strategic capabilities. Comfortable stepping into an execution-heavy role from A to Z (writing copy, setting up events, running project boards) without relying on large supporting team layers.
• Tool & Systems Familiarity: Salesforce.com (funnel analysis/reporting), Google Workspace, and project tracking platforms (e.g., Monday.com).
• Soft Skills: Exceptional public speaking and presentation skills for executive sales team meetings.

Pay

Compensation Range: $50 - $55 per hour