Customer Engagement Associate

About the role

This role will assist the Marketing Team to help set strategic direction and provide tactical support. Tactical support will include execution and administration of the conference and tradeshow strategy, management of marketing literature and collateral used by the Marketing, Medical Affairs and Sales Teams, and the management and optimization of the Marketing budget.

Responsibilities

• Facilitate Marketing tradeshow strategy development with the full Marketing Team, Medical Affairs, and the Channel/Corporate/eCommerce Team to drive cross-portfolio and cross-functional collaboration for impactful presence, by:
• Researching opportunities (audience, marketing & sales capabilities, costs)
• Composing an annual budget and calendar proposal
• Sharing the proposal with Product Managers & Medical Affairs to develop Pegasus annual strategy and tactical execution plan
• Identifying budget efficiencies across shows
• YOY Lead execution of the Marketing-sponsored conference and tradeshow tactical plan, by:
• Managing the budget to cover: booking; booth placement, furnishing, build and teardown; in-booth activities; promotional items and giveaways; apparel
• Managing all logistics, inclusive of: booking, booth placement and design, booth construction/teardown/storage; lead retrieval capabilities; ordering, shipping, and set up of apparel, collateral, promotional items and giveaways
• Working with the Digital Marketing Manager and Marketing Programs Manager to identify metrics-driven start/stop/continue opportunities
• Serving as conference/tradeshow and vendor Point of Contact for all marketing-sponsored tradeshows
• Attending events on-site attendance (incl. VMX, WVC, others as needed)
• Facilitating the design of in-booth activities with the fuller Marketing Team
• Facilitating the preparation of sales and professional veterinary service colleagues for tradeshow activities, inclusive of organizing pre-show orientation slides with Product Managers
• Managing and maintaining the calendar of external Marketing and Sales (Corporate, Distributor, eCommerce, Field, Inside) events and promotions by:
• Collaborating with Marketing and Sales during the annual operations planning period to stand up next fiscal year’s calendar
• Including all events, i.e. tradeshows, geographical customer meetings (e.g. local VMAs, equine meetings, regional distributor sales meetings, etc.), national distributor partner meetings, and key opinion leader summits
• Including all product promotions and sponsored events and promotions
• Updating the calendar with specifics as they are determined, including: event/promotion type; logistics
• Manage and track the advertising and promotion expenditures budget to ensure spending aligns with approved budgets by:
• Meeting monthly with Product Managers to update the department Budget tracker
• Ensuring timely payment of marketing vendor invoices in accordance with company policies and payment terms using Medius and other business software tools
• Sourcing cost-effective vendors, supplies, and services
• Facilitating a quarterly Marketing Team budget reconciliation meeting, including making recommendations to increase spending effectiveness
• Manage access to and availability of marketing literature and collateral by:
• Managing the submission process for collateral and literature technical and regulatory review
• Maintaining vendor relationships with Synergy and Vablet
• Monitoring and managing Synergy, the literature and promotional items platform, ensuring timely processing, accuracy and fulfillment
• Maintaining vendor relationships with Synergy and Vablet, ensuring all material is up to date and out of date material is destroyed and/or erased in coordination with the Marketing, Medical Affairs, and Channel/Corporate/eCommerce Teams
• Ensuring all new employee owners have role-appropriate access to Synergy and Vablet, and updating platform usage training as needed
• Coordinating with the Marketing Programs Manager communications regarding Synergy and Vablet updates for Sales/Medical Affairs
• Perform additional duties assigned to support business objectives.

Requirements

• Education: Bachelor degree required. An advanced degree a plus.
• Experience: At least 3 years of experience in leading projects across functions, trade show management preferred. Budget management with basic accounting experience, and an interest in marketing is highly preferred.
• Skills & Abilities: High proficiency in MS Office suite, strong organizational and communications skills required. Clear experience in BtoB and BtoC marketing; experience with emerging media a plus. Must be able to independently problem-solve and thrive in a transparent, teamwork-focused environment.