Customer Data Analyst

About the role

The Customer Audience Strategist is an operational delivery role within CDP Platform Operations, responsible for building and activating audiences for demand generation campaigns across Thomson Reuters' marketing programmes. The role owns the full audience fulfilment cycle — from intake and scoping through to build, QA, activation, and documentation — working directly in Treasure Data CDP and coordinating with campaign teams throughout.

Responsibilities

• Own the end-to-end delivery of audience segmentation requests from Demand Generation teams, managing intake through Workfront, scoping requirements, building segments in Treasure Data, and activating to downstream channels (Eloqua, DV360, SFTP).
• Manage the active request queue, maintaining delivery against agreed timelines, flagging capacity or data constraints early, and keeping stakeholders informed on status throughout.
• Build audience segments directly in Treasure Data CDP, applying sound segmentation logic across acquisition, retention, cross-sell, and win-back use cases, with correct application of consent flags and suppression rules.
• Develop working knowledge of the CDP data structure — account and contact data, product entitlements, behavioral signals, and the Golden Record — to ensure audiences are accurate and fit for purpose.
• Work with AI-assisted audience generation via Treasure Data Audience Agent, applying human judgement to validate outputs before activation.
• QA & Data Quality Apply consistent quality checks to all audience outputs — validating segment logic, sizing, overlap, consent basis, and channel compatibility — before any activation is triggered. Identify and escalate data quality issues within the CDP, maintaining clear records of findings and resolutions to support continuous improvement.
• Maintain thorough documentation of segment definitions, build logic, data sources used, consent basis applied, and QA outcomes, building institutional knowledge that supports repeatability and audit readiness.
• Communicate clearly with Demand Generation teams on requirements, delivery timelines, and any data constraints affecting audience scope; escalate requests that require broader data or platform decisions to the Marketing Ops Manager.

Requirements

• 3+ years in a marketing operations, marketing tech, or data-adjacent role, with hands-on experience building audiences or segments in a CDP, CRM, or marketing automation platform.
• Practical understanding of B2B segmentation — including consent management, suppression logic, and activation channels — and the ability to translate campaign briefs into technically sound audience specifications.

Preferred

• Direct experience with Treasure Data, Eloqua, or Salesforce;
• Intermediate SQL for data validation and audience investigation;
• Familiarity with intent data, firmographic enrichment, or technology intelligence providers;
• Understanding of GDPR, CASL, and CAN-SPAM in a B2B marketing context.

What's in it for you?

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Make a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Pay & Schedule

• Base compensation range: $58,100 USD - $107,900 USD.
• Annual Bonus based on a combination of enterprise and individual performance.