Customer Advocate
About the role
We're looking for Customer Advocates to build a career at Vision Ford Lincoln. Customer-facing experience is preferred, but heart matters more than résumé. Our Customer Advocates lead the charge in bringing happiness back to the car-buying process.
Schedule
This role requires an 8-hour shift within store hours — Monday-Friday 8:00 AM-6:00 PM and Saturday 9:00 AM-1:00 PM — with rotating days off per week.
Pay
$20.00-$22.00 per hour, with growth opportunities based on performance.
About The Role
As a Customer Advocate, you are the face of Vision Ford Lincoln, owning the end-to-end customer experience for both walk-in and appointment-based shoppers. You'll deliver a customer-first, low-pressure vehicle buying experience — you never negotiate or handle pricing. Your Sales Manager guides the numbers and the purchase process, so you can focus entirely on the person in front of you. Customer Advocates run on the Vision H.E.A.R.T. standard: Hear, Empathize, Act, Relate, Trust.
Key Responsibilities
Serve as the customer's primary point of contact from initial inquiry to sale and post-sale follow-up
Work with customers in-store and via phone, email, and text to understand their needs, wants, and concerns — then relay them to sales management to help guide each customer to the right vehicle
Facilitate showroom visits and test drives based on customer preferences
Deliver a seamless, white-glove experience: set up FordPass and Lincoln Way app connectivity, and provide detailed warranty and maintenance information at delivery
Act as a Ford and Lincoln product specialist, staying current with all Ford University and Lincoln University training and product updates
Be the customer's go-to source for vehicle questions — features, benefits, and technology — so they feel confident and informed in their purchase decision
Educate customers on the purchase process and finance process so nothing ever feels like a mystery
Respond quickly to inbound leads and keep every customer moving smoothly through the purchase process with helpful, action-oriented support
Collect and document the information needed for the purchase process in our CRM, accurately and completely
Build relationships with local businesses to support commercial and fleet opportunities
Continue engagement beyond the sale — check in at key ownership milestones like first service and purchase anniversaries
Maintain regular communication to ensure satisfaction, answer follow-up questions, and build long-term relationships that create repeat and referral business
Promote the store, our products, and our services across all channels: social media, educational video content, phone, text, email, and public engagement on-site and off-site
Network in the community and represent Vision at local events
Help maintain a clean, organized, and visually appealing lot and showroom — vehicles neatly parked, properly tagged, and ready to show
Requirements
Passionate about providing exceptional customer service — hospitality, service, or retail background welcome. Car experience is not required; we'll teach you cars.
A big personality and a natural conversationalist, in person and on camera
Detail-oriented and organized, with a strong sense of ownership and accountability
An excellent communicator across every channel — face-to-face, phone, text, email, and social media
Comfortable quickly learning new platforms and systems
Eager to become an expert in the Ford and Lincoln lineup and automotive trends
Coachable and team-first — you'll work hand-in-hand with sales management every day
Benefits
Health, dental, and vision insurance
401(k) retirement plan
Paid time off and holidays
Employee discounts on vehicles, parts, and service
Paid Ford and Lincoln factory training with ongoing certification — we invest in making you the product expert
Real advancement opportunity: we're a growing store with a growing team, and we promote people who perform