CRO Manager

About the role

RYZE is expanding its CRO program. This role is for a program builder with performance marketer instincts, not just someone who runs A/B tests when asked.

Responsibilities

• Build the CRO Operating System: intake process, naming conventions, hypothesis documentation, prioritization scoring, brief templates, QA checklists, and retrospective reviews.
• Maintain a prioritized, always-active testing backlog that is never empty, never stale, and never requires a meeting to understand.
• Own the full test lifecycle end-to-end: ideation, brief, design, dev, QA, launch, analysis, rollout, and documentation.
• Write clear, actionable briefs that enable Design and Dev to execute efficiently with minimal back-and-forth.
• Translate every winning test into a scaled implementation and a documented learning in the Growth playbook.
• Build a closed-loop integration with paid media and creative so ad-side signals inform test hypotheses and test results flow back into creative strategy continuously.
• Drive Conversion Rate and CAC Efficiency: CVR across all paid media landing pages, funnels, and checkout flows, measured at the audience and channel level.
• Reduce funnel drop-off at every key step: landing page, PDP, checkout, and confirmation.
• Set and track weekly and monthly CVR benchmarks by channel and audience segment.
• Evaluate every test on revenue per visitor and contribution margin, not conversion rate alone.
• Optimize for First-Order Contribution Margin: Test and optimize AOV, subscription attach rates, and upsell and cross-sell mechanics throughout the funnel.
• Understand when to accept a CVR trade-off to protect margin and make that call confidently.
• Collaborate with Analytics to ensure contribution margin is measured accurately and consistently across all experiments.
• Track and report the FOCM impact of all major experiments with clear attribution.
• Design, test, and iterate on offer structures, pricing presentations, PPU sequencing, bump mechanics, and subscription framing.
• Own the end-to-end funnel map: every page, every outcome, every leverage point, and the current ceiling on each.
• Partner with Growth to build channel-specific and audience-tailored landing experiences across all channels.
• Identify gaps between creative angles and site experiences and turn them into test hypotheses immediately.
• Partner with Digital Merchandising to launch new product offers and drive winning experiences at launch.
• Be the CRO Voice Across Growth: Establish a structured reporting cadence: weekly test pipeline updates, monthly CRO performance reviews, and quarterly roadmap planning.
• Translate CRO insights into creative briefs, offer recommendations, and UX direction for Design and Performance Creative.
• Align the experimentation roadmap with quarterly targets and the broader Growth operating system.
• Push back on shiny object syndrome with data.

Requirements

We're looking for a program builder with performance marketer instincts, not just someone who runs tests when asked. Someone with 3 to 5+ years of hands-on CRO experience in a DTC or performance marketing environment, who has built a testing program from scratch — not just inherited a mature one.

• Fluent in A/B testing platforms like Amplitude, Intelligems, VWO, Optimizely, or equivalent, and see the acquisition funnel as one connected system: ad, landing page, offer, and checkout.
• A strong grasp of offer architecture — PPU sequencing, subscription framing, bump mechanics, AOV levers — because you know the highest-leverage tests are structural, not cosmetic.
• Able to read your own results without leaning entirely on Analytics.
• Comfortable with the data: statistical significance, clean test design, and reading your own results.
• Write crisp, actionable briefs that unblock Design and Dev without handholding.
• Based in or able to work full overlap with US Eastern or Central time zone hours.

Bonus points

• Worked at a DTC subscription brand.
• Come from a direct-response or performance creative background.
• Know the Shopify or headless ecommerce stack.
• Experience with contribution margin modeling.