CRM Operations Manager

Responsibilities

• Platform Ownership & Administration (HubSpot Focus): System Administration – End-to-end ownership of SLR CRM instance, including basic layout and permission set coordination, custom object design, platform integrations, and overall CRM optimization.
• Platform Ownership & Administration (HubSpot Focus): Product Roadmap & Strategy – Own the HubSpot product roadmap, prioritizing new features, integrations, and ongoing maintenance.
• Platform Ownership & Administration (HubSpot Focus): System Migration Lead – Lead and execute CRM system migrations for newly acquired companies, integrating their data and processes into the central HubSpot instance.
• Platform Ownership & Administration (HubSpot Focus): Data & CRM Oversight, including GDPR – Serve as primary custodian of client data within HubSpot, focusing on data hygiene, enrichment, standardization, and governance policies; ensure HubSpot configurations and processes comply with GDPR, CCPA, and other global data privacy regulations.
• Platform Ownership & Administration (HubSpot Focus): System Configuration – Manage user provisioning, roles/permissions, field creation, custom objects, and other core system configuration tasks.
• Platform Ownership & Administration (HubSpot Focus): System Integration – Oversee and assist with integrating new technologies and data sources into the HubSpot ecosystem based on Enterprise Architecture guidelines.
• Marketing Operations & Advanced Analytics Lead/Intent Scoring Architect: Design, implement, and govern the holistic lead/intent scoring model (combining fit, behavioral, and engagement criteria) to ensure leads are accurately prioritized and routed.
• Marketing Operations & Advanced Analytics Lead/Intent Scoring Architect: Campaign & Nurture Frameworks – Audit and optimize existing automation to create scalable campaign and nurture frameworks and workflows that maximize lead conversion at every stage of the funnel.
• Marketing Operations & Advanced Analytics Lead/Intent Scoring Architect: Intent and Predictive Modeling – Understand, design, and implement advanced analytics models, including intent data capture and predictive propensity scoring, leveraging HubSpot's AI tools and integrated third-party platforms.
• Marketing Operations & Advanced Analytics Lead/Intent Scoring Architect: Marketing Data Governance – Partner with Marketing Leadership to ensure all campaign reporting is accurate and marketing attribution models are