CRM & Loyalty Marketing Specialist

Key Responsibilities

• Plan, develop, and execute integrated marketing campaigns across email, direct mail, and digital channels to drive customer engagement and maximize return on investment.
• Partner with internal teams to develop annual marketing plans, promotions, and customer engagement strategies.
• Manage promotional campaigns from concept through execution, including communication strategy, creative development, production timelines, approvals, and budgets.
• Cook up with internal stakeholders and external partners to ensure campaigns are delivered on schedule and aligned with overall business objectives.
• Develop audience segmentation and targeting strategies to deliver relevant, personalized customer communications.
• Monitor campaign performance and conduct testing using control and test groups to optimize results and improve future marketing efforts.
• Communicate campaign status, results, and recommendations to stakeholders while identifying opportunities to improve processes and efficiencies.
• Ensure all marketing communications maintain brand consistency and align with broader organizational objectives.
• Incorporate competitive insights, customer behavior trends, and industry best practices into marketing planning and execution.
• Maintain a high standard of accuracy and quality while ensuring campaigns are delivered on time and within budget.

Qualifications

• 3+ years of experience executing direct marketing campaigns across email, direct mail, and digital channels.
• Strong project management and analytical skills with experience managing multiple campaigns, stakeholders, timelines, budgets, and deliverables simultaneously.
• Proficiency with Microsoft Excel, PowerPoint, and project management tools, paired with excellent written and verbal communication skills.
• Bachelor's degree required.
• Experience developing and executing customer loyalty, CRM, lifecycle, or retention marketing initiatives.
• Ability to analyze campaign performance, interpret test results, and apply insights to future programs.
• Experience working with external agencies, print vendors, email service providers, and other marketing partners.
• Strong organizational, problem-solving, and attention-to-detail skills.
• Ability to collaborate effectively across marketing, product, communications, operations, and other cross-functional teams.
• Familiarity with campaign management platforms such as Unica or similar marketing automation and campaign management tools preferred.
• Experience in the airline, travel, hospitality, or loyalty marketing space is a plus.